Business AI Market Observatory

Pricing

How AI products charge, how much, and how that has changed. Only USD monthly per-seat or flat subscriptions are normalized; token, credit and usage pricing is summarised as a pricing model and never converted into a fake monthly figure.

–
Median entry price
$20
2026Q3 · n=47 normalizable
Free tier
37%
2026Q3 · of 115 products
Contact-sales tier
49%
2026Q3
Confident price changes
119
52% increases · median |Δ| 33.3%

Entry price distribution over time

Lowest positive normalized monthly USD price per product (entry paid tier). Median with interquartile range; only products with a normalizable price count.

Dispersion: coefficient of variation
Share of entry prices at exactly $20, and within $15–30
Quarterly n is small before 2024 and composition changes as archived coverage improves; read the trend with the sample-size line on the research page. The CV excludes prices above $1,500/month.

Pricing models over time

Share of products by coarse pricing model in each quarter (from parsed plan cards). 'unknown' = pricing page captured but no plan card could be parsed.

Pricing-model entropy (bits) — higher = more heterogeneous mix

Current cross-section (filtered)

125 products · 64 with a normalizable entry price.

Entry price histogram (USD/month)
Pricing elements present (multi-count)

Detected price changes

Same plan, same unit and currency, different printed amount between consecutive snapshots (confidence ≥ 0.6). Dates are intervals: the change happened between the two captures. Token-metered API price lists are excluded because the parser cannot pair a price with a model across layouts.

Increases vs decreases by half-year
All pricing events by type
ProductPlanChangeOldNewΔ%UnitBetweenConf.
hugging-faceprodecrease109-10%flat2022-03-07 → 2022-04-020.65
grammarlybusinessincrease12.515+20%seat2022-05-02 → 2022-06-030.8
deepgramstarterincrease0.0125500+3999900%usage2022-05-24 → 2022-07-170.65
deepgrampaygincrease0.00160.0125+681.2%usage2022-05-24 → 2022-07-170.65
copy-aiproincrease3549+40%flat2022-06-04 → 2022-08-160.65
pineconeenterpriseincrease0.1150.144+25.2%usage2022-07-07 → 2022-08-200.65
pineconestarterincrease0.070.096+37.1%usage2022-07-07 → 2022-08-200.65
otterproincrease12.9916.99+30.8%flat2022-09-06 → 2022-10-010.8
zapierprodecrease29949-83.6%flat2022-10-02 → 2022-11-010.65
zapierteamdecrease599399-33.4%flat2022-10-02 → 2022-11-010.8
zapierstarterdecrease4919-61.2%flat2022-10-02 → 2022-11-010.65
deepgrampaygincrease0.01250.0145+16%usage2022-10-09 → 2022-11-270.65
sciteprodecrease19.9916-20%flat2022-10-01 → 2023-01-020.8
workablestarterincrease279299+7.2%flat2022-12-05 → 2023-01-190.65
clayproincrease299800+167.6%flat2022-10-21 → 2023-02-030.65
superhumanstarterincrease2530+20%seat2023-01-11 → 2023-02-190.8
google-workspace-geminibusinessincrease1823.4+30%seat2023-04-01 → 2023-05-030.8
deepgrampaygdecrease0.01450.0044-69.7%usage2023-04-01 → 2023-05-280.65
google-workspace-geminibusinessdecrease23.418-23.1%seat2023-05-03 → 2023-06-010.8
jasperproincrease3949+25.6%flat2023-05-02 → 2023-06-010.65
jasperteamincrease99125+26.3%flat2023-05-02 → 2023-06-010.65
workablestarterdecrease299149-50.2%flat2023-03-06 → 2023-06-030.65
opusclipstarterdecrease1613-18.8%credits2023-06-08 → 2023-07-020.8
zapierteamdecrease39969-82.7%flat2023-06-02 → 2023-07-110.65
surferstarterincrease1969+263.2%credits2023-06-12 → 2023-07-200.65
hexproincrease2436+50%seat2023-03-14 → 2023-08-090.8
assemblyaipaygincrease0.000250.650016+259906.4%usage2023-07-12 → 2023-08-170.65
google-workspace-geminibusinessincrease1823.4+30%seat2023-08-02 → 2023-09-010.8
deepgrampaygdecrease0.00440.0043-2.3%usage2023-08-17 → 2023-09-230.65
deepnoteteamdecrease3931-20.5%seat2023-05-20 → 2023-09-230.8
regieproincrease2959+103.4%flat2023-03-01 → 2023-09-280.8
otterbusinessincrease3040+33.3%seat2023-08-02 → 2023-09-290.8
zapierproincrease4967+36.7%flat2023-09-02 → 2023-10-020.8
zapierteamincrease6995+37.7%flat2023-09-02 → 2023-10-020.8
zapierstarterincrease1927+42.1%flat2023-09-02 → 2023-10-020.8
synthesiastarterdecrease3029-3.3%flat2023-10-03 → 2023-11-020.8
zapierproincrease6768+1.5%flat2023-10-02 → 2023-11-040.8
zapierteamincrease9596+1.1%flat2023-10-02 → 2023-11-040.8
zapierstarterincrease2728+3.7%flat2023-10-02 → 2023-11-040.8
zapierprodecrease6849-27.9%flat2023-11-04 → 2023-12-020.8
zapierteamdecrease9669-28.1%flat2023-11-04 → 2023-12-020.8
zapierstarterdecrease2819-32.1%flat2023-11-04 → 2023-12-020.8
v0prodecrease5020-60%flat2023-11-08 → 2023-12-080.8
notion-aiproincrease816+100%seat2024-01-09 → 2024-02-010.65
notion-aibusinessincrease1523+53.3%seat2024-01-09 → 2024-02-010.65
surferstarterdecrease11989-25.2%flat2024-01-03 → 2024-02-030.65
notion-aiprodecrease168-50%seat2024-02-01 → 2024-03-010.65
notion-aibusinessdecrease2315-34.8%seat2024-02-01 → 2024-03-010.65
gemini-apipaygdecrease0.000250.000125-50%usage2024-02-04 → 2024-03-100.65
heygenprodecrease4824-50%credits2024-03-08 → 2024-04-060.8
jasperprodecrease6949-29%seat2024-04-06 → 2024-05-240.65
copy-aiproincrease49249+408.2%flat2024-02-22 → 2024-05-260.8
copy-aistarterdecrease133349-96.3%flat2024-02-22 → 2024-05-260.65
notion-aiproincrease810+25%seat2024-06-01 → 2024-07-010.8
workablestarterincrease149189+26.8%flat2024-05-30 → 2024-07-050.65
thoughtspotteamincrease951250+1215.8%flat2024-05-09 → 2024-08-020.8
opusclipstarterincrease915+66.7%credits2024-06-16 → 2024-08-090.65
modalteamincrease100250+150%flat2024-06-21 → 2024-08-130.65
lindyprodecrease19929.99-84.9%credits2024-04-13 → 2024-08-200.65
superhumanstarterdecrease3025-16.7%seat2024-07-08 → 2024-08-220.8
heygenproincrease2429+20.8%flat2024-07-07 → 2024-09-040.65
windsurfteamincrease1215+25%seat2024-08-02 → 2024-09-120.8
intercom-finstarterdecrease3929-25.6%seat2024-08-07 → 2024-09-130.65
intercom-finprodecrease9985-14.1%seat2024-08-07 → 2024-09-130.65
windsurfteamincrease1524+60%seat2024-09-12 → 2024-10-030.8
heygenteamincrease2989+206.9%seat2024-09-04 → 2024-10-120.65
copy-aistarterincrease491000+1940.8%flat2024-10-12 → 2024-11-190.65
replitteamincrease1080+700%seat2024-11-10 → 2024-12-010.6
deepnoteteamincrease3139+25.8%seat2024-09-20 → 2024-12-050.65
synthesiaprodecrease8929-67.4%flat2025-01-10 → 2025-02-060.65
tidio-lyrostarterdecrease2924.17-16.7%flat2025-03-16 → 2025-04-030.8
heygenteamdecrease8939-56.2%seat2025-03-28 → 2025-04-100.65
windsurfteamdecrease3530-14.3%seat2025-04-05 → 2025-05-030.65
replitteamdecrease4035-12.5%seat2025-04-02 → 2025-05-040.65
notion-aibusinessincrease1520+33.3%seat2025-05-04 → 2025-06-030.8
augment-codestarterincrease3050+66.7%flat2025-05-05 → 2025-06-040.65
workablestarterincrease169299+76.9%flat2025-05-05 → 2025-06-060.65
pineconestarterincrease2550+100%flat2025-06-10 → 2025-07-100.65
relevance-aiteamdecrease199179-10.1%credits2025-06-01 → 2025-07-190.8
relevance-aibusinessdecrease599539-10%credits2025-06-01 → 2025-07-190.8
relevance-aiprodecrease1917-10.5%credits2025-06-01 → 2025-07-190.8
jasperproincrease4969+40.8%seat2025-07-03 → 2025-08-040.6
otterprodecrease16.9916-5.8%seat2025-07-08 → 2025-08-070.8
wandbproincrease5060+20%flat2025-08-16 → 2025-09-090.8
augment-codestarterdecrease5020-60%flat2025-08-03 → 2025-09-140.65
juliusproincrease2035+75%flat2025-08-04 → 2025-09-200.65
relevance-aibusinessincrease539599+11.1%credits2025-09-03 → 2025-10-060.8
claystarterdecrease149134-10.1%credits2025-09-02 → 2025-10-280.65
clayprodecrease800720-10%credits2025-09-02 → 2025-10-280.8
augment-codemaxdecrease250200-20%flat2025-09-14 → 2025-10-290.8
weaviateproincrease135280+107.4%flat2025-09-02 → 2025-11-040.65
juliusprodecrease3520-42.9%flat2025-10-25 → 2025-11-050.65
weaviateproincrease280400+42.9%flat2025-12-01 → 2026-01-050.65
synthesiaproincrease2989+206.9%flat2025-12-03 → 2026-01-150.65
freddy-aistarterincrease1519+26.7%flat2025-12-08 → 2026-01-160.8
freddy-aienterpriseincrease7989+12.7%flat2025-12-08 → 2026-01-160.65
deepgramstarterdecrease0.080.0077-90.4%usage2026-02-23 → 2026-03-050.65
windsurfteamincrease3040+33.3%seat2026-03-08 → 2026-04-010.65
elicitprodecrease58884-85.7%flat2026-03-16 → 2026-04-070.8
elicitstarterdecrease2028588-71%flat2026-03-16 → 2026-04-070.8
deepgramproincrease0.160.163+1.9%usage2026-03-05 → 2026-04-100.65
devinteamdecrease50080-84%flat2026-03-22 → 2026-04-240.8
elevenlabsstarterincrease56+20%flat2026-04-04 → 2026-05-010.8
elevenlabsbusinessdecrease1320990-25%usage2026-04-04 → 2026-05-010.8
deepgramstarterdecrease0.00770.0065-15.6%usage2026-04-10 → 2026-05-180.65
deepgrampaygdecrease0.00770.0065-15.6%usage2026-04-10 → 2026-05-180.65
cursorprodecrease2016-20%flat2026-05-01 → 2026-06-010.65
cursormaxdecrease200160-20%flat2026-05-01 → 2026-06-010.65
cursorpro_plusdecrease6048-20%flat2026-05-01 → 2026-06-010.65
pineconestarterdecrease5020-60%flat2026-05-02 → 2026-06-030.65
weaviateprodecrease400280-30%flat2026-05-10 → 2026-06-180.65
cursorproincrease1620+25%flat2026-06-01 → 2026-07-010.65
zapierproincrease1919.99+5.2%flat2026-06-01 → 2026-07-010.8
kreaprodecrease25221-91.7%flat2026-06-03 → 2026-07-040.8
kreastarterdecrease635.25-91.7%flat2026-06-03 → 2026-07-040.8
weaviateproincrease280400+42.9%flat2026-06-18 → 2026-07-100.8
elicitproincrease84132+57.1%flat2026-06-04 → 2026-07-140.8
elicitstarterincrease5881068+81.6%flat2026-06-04 → 2026-07-140.8
deepgramprodecrease0.1630.122-25.2%usage2026-08-03 → 2026-09-060.65