Business AI Market Observatory

OpenAI API

OpenAI · company page · site · pricing page

Foundation-model providers (primary)Infrastructureactivetarget: developer

Self-description (latest meta description): Simple and flexible. Only pay for what you use.

Entry (public availability)
2020-06-11 (day)
source
Exit / acquisition
none recorded
Observation window
2022-01-112026-09-06
58 snapshots · 56 pricing-page
Latest positioning (lexicon)
target terms: developer · enterprise terms 0.97/1k words · vertical: support (0.75)

Current plans (latest pricing snapshot)

Snapshot #206 captured 2026-09-06 via live. Raw price language is preserved; the normalized column is filled only when the arithmetic is defensible.

Plan (as printed)Raw price languageAmountUnitBillingNormalized USD/moNoteIncluded usage (raw)ConfidenceReview
API
payg
Contact sales customcustom/contact-sales pricingconf 0.70verified
Business
business
Contact Sales customcustom/contact-sales pricingconf 0.70verified
Enterprise
enterprise
Contact sales customcustom/contact-sales pricingconf 0.70verified

Price history

Normalized monthly USD per plan across pricing snapshots (only plans that could be normalized). Gaps are unobserved quarters, not zero prices.

EventPlanOccurred betweenOldNewConfidence
Plan Removedpayg2023-02-01 → 2023-03-01customconf 0.70
Plan Addedstarter2023-11-05 → 2023-12-011024×1024 $0.040 / imageconf 0.80
Plan Addednamed:https-openai-com-pricing2023-11-05 → 2023-12-01.com only and costs $20/month. Does Playground usage count against my quota? Yes, wconf 0.50
Plan Removednamed:https-openai-com-pricing2024-05-01 → 2024-06-01.com only and costs $20/month. Does Playground usage count against my quota? Yes, wconf 0.50
Plan Removedstarter2025-02-01 → 2025-03-031024×1024 $0.040 / imageconf 0.80
Plan Addedpayg2025-02-01 → 2025-03-03Contact salesconf 0.70
Plan Addedstarter2026-04-01 → 2026-05-09conf 0.35
Plan Addedbusiness2026-06-01 → 2026-09-06Contact Salesconf 0.70
Plan Addedenterprise2026-06-01 → 2026-09-06Contact salesconf 0.70
Plan Removedapi_usage2026-06-01 → 2026-09-06$5.00conf 0.70
Plan Removedstarter2026-06-01 → 2026-09-06conf 0.35

Feature claims over time

Presence of each lexicon feature on the pricing page at each snapshot (1 = pattern matched). Flicker (present → absent → present) usually signals page A/B variants or extraction noise and is flagged in events.

feature2022-012022-032022-042022-052022-062022-072022-082022-092022-102022-112022-122023-012023-022023-022023-032023-042023-052023-062023-072023-082023-092023-102023-112023-122024-012024-022024-032024-042024-052024-052024-062024-072024-082024-092024-102024-112024-122025-012025-022025-032025-042025-052025-062025-072025-082025-092025-102025-112025-122026-012026-022026-032026-042026-052026-062026-09
Admin console
AI agents
API access
Audit logs
Browser / computer control
Canvas / artifacts
Compliance certifications
Credit-based usage
Custom / fine-tuned models
Data residency
Dedicated support / SLA
Deep research
Image generation
Image input / vision
Knowledge retrieval (RAG)
MCP support
Mobile app
No-training / zero data retention
Persistent memory
Priority access / faster responses
Projects / shared workspaces
Reasoning models
SCIM provisioning
SSO / SAML
Third-party integrations
Unlimited usage claims
Video generation
Voice interaction
Web search / browsing
Workflow automation
FeatureChangeBetweenFlicker?ConfidenceEvidence at first detection
Image input / visionremoved2022-04-05 → 2022-05-20conf 0.50
Knowledge retrieval (RAG)removed2023-02-01 → 2023-03-01flickerconf 0.50
API accessremoved2023-02-01 → 2023-03-01conf 0.50
Video generationadded2023-02-01 → 2023-03-01flickerconf 0.50aymark is fine tuning GPT-3 to power and scale done-for-you video creation. Research Overview Index Product Overview Customer stories
Dedicated support / SLAremoved2023-02-01 → 2023-03-01conf 0.50
Knowledge retrieval (RAG)added2023-03-01 → 2023-04-01flickerconf 0.50tanley wealth management deploys GPT-4 to organize its vast knowledge base. Stripe Stripe leverages GPT-4 to streamline user experienc
Video generationremoved2023-03-01 → 2023-04-01flickerconf 0.50
Voice interactionadded2023-11-05 → 2023-12-01conf 0.50speech into text and translate many languages into English. Text-to-speech (TTS) can convert text into spoken audio. Model Usage Whis
Image input / visionadded2023-11-05 → 2023-12-01conf 0.5006-preview $0.01 / 1K tokens $0.03 / 1K tokens gpt-4-1106-vision-preview $0.01 / 1K tokens $0.03 / 1K tokens gpt-4-1106-pr
API accessadded2023-11-05 → 2023-12-01conf 0.50 dashboard regularly to monitor your spend. Is the ChatGPT API included in the ChatGPT Plus subscription? No, the ChatGPT API and C
Credit-based usageremoved2023-11-05 → 2023-12-01conf 0.50
Dedicated support / SLAadded2023-11-05 → 2023-12-01conf 0.50e-tuned models are billed at our usage rates . Is there an SLA on the various models? We will be publishing an SLA soon. I
Knowledge retrieval (RAG)removed2024-05-01 → 2024-06-01conf 0.50
Third-party integrationsremoved2024-05-01 → 2024-06-01conf 0.50
Projects / shared workspacesadded2024-05-01 → 2024-06-01conf 0.50rly to monitor your spend. For customers managing work with Project, you can set and manage billing restrictions per project (
Reasoning modelsadded2024-09-02 → 2024-10-01conf 0.50) OpenAI o1-preview OpenAI o1-preview o1-preview is our new reasoning model for complex tasks. The model has 128K context and an Octobe
AI agentsadded2025-02-01 → 2025-03-03conf 0.50s GPT-4.5 Largest GPT model designed for creative tasks and agentic planning, currently available in a research preview. | 128k
Voice interactionremoved2025-02-01 → 2025-03-03conf 0.50
Image generationremoved2025-02-01 → 2025-03-03conf 0.50
Web search / browsingadded2025-03-03 → 2025-04-01conf 0.50earch Tool Call (Responses API only) $2.50 / 1k tool calls Web Search Tool Call Web search tool pricing is inclusive of tokens us
AI agentsremoved2025-04-01 → 2025-05-03conf 0.50
Image generationadded2025-04-01 → 2025-05-03conf 0.50ns $0.30 / 1M cached input tokens $20.00 / 1M output tokens Image Generation API Precise, high-fidelity image generation and editing wit
Deep researchadded2025-06-02 → 2025-07-02conf 0.50tent tokens free $25.00 / 1K calls o3, o4-mini, o3-pro, and deep research models Search content tokens billed at model rate $10.00 /
Priority access / faster responsesadded2025-06-02 → 2025-07-02conf 0.50ew window) Explore our offerings for Enterprise customers: Priority processing ⁠ , Scale Tier ⁠ ⁠ and Reserved Capacity ⁠ ⁠ . FAQ Which
AI agentsadded2025-08-02 → 2025-09-02conf 0.50x, multi-step problems. GPT-5 The best model for coding and agentic tasks across industries Price Input: $1.250 / 1M tokens Cac
Deep researchremoved2025-08-02 → 2025-09-02conf 0.50
SSO / SAMLadded2025-10-04 → 2025-11-11conf 0.50 pay only normal model-token charges. Enterprise controls – SSO, RBAC, and audit logs are included at no additional fee. Ex
Audit logsadded2025-10-04 → 2025-11-11conf 0.50l model-token charges. Enterprise controls – SSO, RBAC, and audit logs are included at no additional fee. Explore detailed pricing
Admin consoleadded2025-10-04 → 2025-11-11conf 0.50only normal model-token charges. Enterprise controls – SSO, RBAC, and audit logs are included at no additional fee. Explore
Video generationadded2025-10-04 → 2025-11-11conf 0.50ched input tokens - Sora Video API Richly detailed, dynamic video generation and remixing with our latest generative model. Models Size
Credit-based usageadded2025-12-03 → 2026-01-02flickerconf 0.50elines News Log in OpenAI API Pricing Contact sales Add API credits (opens in a new window) Flagship models Our frontier models
Credit-based usageremoved2026-01-02 → 2026-02-05flickerconf 0.50
API accessremoved2026-02-05 → 2026-03-01conf 0.50
Projects / shared workspacesremoved2026-02-05 → 2026-03-01conf 0.50
Dedicated support / SLAremoved2026-02-05 → 2026-03-01conf 0.50
AI agentsremoved2026-03-01 → 2026-04-01conf 0.50
Voice interactionadded2026-03-01 → 2026-04-01conf 0.50tion. GPT-realtime-1.5 Our most capable model for realtime voice interactions. Price Audio: $32.00 for inputs $0.40 for cach
Browser / computer controladded2026-03-01 → 2026-04-01conf 0.50okens GPT-5.4 mini Our strongest mini model yet for coding, computer use, and subagents. Price Input: $0.750 / 1M tokens Cached inpu
SSO / SAMLremoved2026-03-01 → 2026-04-01conf 0.50
Audit logsremoved2026-03-01 → 2026-04-01conf 0.50
Data residencyadded2026-03-01 → 2026-04-01conf 0.50s standard processing rates for context lengths under 270K. Data residency and Regional Processing ⁠ (opens in a new window) ⁠ endpoin
Admin consoleremoved2026-03-01 → 2026-04-01conf 0.50
Custom / fine-tuned modelsremoved2026-03-01 → 2026-04-01conf 0.50
Video generationremoved2026-03-01 → 2026-04-01conf 0.50
Reasoning modelsremoved2026-03-01 → 2026-04-01conf 0.50
API accessadded2026-05-09 → 2026-06-01flickerconf 0.50tact our sales team ⁠ to learn more. Will I be charged for API usage in the Playground? Yes, we treat Playground usage the same
Projects / shared workspacesadded2026-05-09 → 2026-06-01conf 0.50rly to monitor your spend. For customers managing work with Projects, you can set and manage billing restrictions per project ⁠
Reasoning modelsadded2026-05-09 → 2026-06-01flickerconf 0.50 fast and inexpensive for simpler tasks. Our large and mini reasoning models are ideal for complex, multi-step tasks and STEM use cases
Dedicated support / SLAadded2026-05-09 → 2026-06-01conf 0.50e-off for your usage. Do you offer an enterprise package or SLAs? We offer different tiers of access to our enterprise custo
Knowledge retrieval (RAG)added2026-06-01 → 2026-09-06conf 0.50OS, Yes Plan: Enterprise, Feature: Code edits on macOS, Yes File uploads Plan: Business, Feature: File uploads, Yes Plan: Enterprise
Browser / computer controlremoved2026-06-01 → 2026-09-06conf 0.50
Persistent memoryadded2026-06-01 → 2026-09-06conf 0.50kills beta, Yes Plan: Enterprise, Feature: Skills beta, Yes Memory Expanded Plan: Business, Feature: Memory, Expanded Expanded
SSO / SAMLadded2026-06-01 → 2026-09-06conf 0.50GitHub, Microsoft 365, and more Secure workspace with SAML, SSO, and MFA Centralized billing and administration Usage analy
SCIM provisioningadded2026-06-01 → 2026-09-06conf 0.50ger files Enterprise-level security and controls, including SCIM, EKM, user analytics, domain verification, and role-based a
Compliance certificationsadded2026-06-01 → 2026-09-06conf 0.50dmin roles, Yes Plan: Enterprise, Feature: Admin roles, Yes Soc 2 Type 2 compliance Plan: Business, Feature: Soc 2 Type 2 com
No-training / zero data retentionadded2026-06-01 → 2026-09-06conf 0.50lling and administration Usage analytics and spend controls No training on your business data by default Workspace agents for customized wo
Admin consoleadded2026-06-01 → 2026-09-06conf 0.50n: Enterprise, Feature: GPTs analytics and management , Yes Admin console Plan: Business, Feature: Admin console, Yes Plan: Enterpris
API accessremoved2026-06-01 → 2026-09-06flickerconf 0.50
Web search / browsingremoved2026-06-01 → 2026-09-06conf 0.50
Deep researchadded2026-06-01 → 2026-09-06conf 0.50an: Enterprise, Feature: Interactive tables and charts, Yes Deep research Plan: Business, Feature: Deep research, Yes Plan: Enterpris
Workflow automationadded2026-06-01 → 2026-09-06conf 0.50ur business data by default Workspace agents for customized workflows Mix and match seat types For teams of 2–200 employees. Unli
Third-party integrationsadded2026-06-01 → 2026-09-06conf 0.50cross desktop, web, and mobile Connect to Google Workspace, Slack, GitHub, Microsoft 365, and more Secure workspace with SAML
Canvas / artifactsadded2026-06-01 → 2026-09-06conf 0.50Feature: Search, Yes Plan: Enterprise, Feature: Search, Yes Canvas Plan: Business, Feature: Canvas, Yes Plan: Enterprise, Feat
Unlimited usage claimsadded2026-06-01 → 2026-09-06conf 0.50lows Mix and match seat types For teams of 2–200 employees. Unlimited subject to abuse guardrails. Learn more⁠ ⁠ (opens in a new
Credit-based usageadded2026-06-01 → 2026-09-06conf 0.50igible customers) Invoicing and billing, volume discounts * Credit-based⁠ ⁠ (opens in a new window) pricing and token-based
Mobile appadded2026-06-01 → 2026-09-06conf 0.50nterprise, Feature: Chat history, Unlimited* Access on web, iOS, Android Plan: Business, Feature: Access on web, iOS, Andro
Reasoning modelsremoved2026-06-01 → 2026-09-06flickerconf 0.50

Model providers named on the page

Only providers/models literally named on this product's own pages are recorded; absence is not evidence of independence.

2022-01-11: Microsoft Azure (Azure OpenAI)2022-03-01: Microsoft Azure (Azure OpenAI)2022-04-05: Microsoft Azure (Azure OpenAI)2022-05-20: Microsoft Azure (Azure OpenAI)2022-06-03: Microsoft Azure (Azure OpenAI)2022-07-03: Microsoft Azure (Azure OpenAI)2022-08-03: Microsoft Azure (Azure OpenAI)2022-09-05: Microsoft Azure (Azure OpenAI)2022-10-01: Microsoft Azure (Azure OpenAI)2022-11-03: Microsoft Azure (Azure OpenAI)2022-12-01: Microsoft Azure (Azure OpenAI)2023-01-03: Microsoft Azure (Azure OpenAI)2023-02-01: Microsoft Azure (Azure OpenAI)2023-12-01: Microsoft Azure (Azure OpenAI)2024-01-01: Microsoft Azure (Azure OpenAI)2024-02-01: Microsoft Azure (Azure OpenAI)2024-03-01: Microsoft Azure (Azure OpenAI)2024-04-02: Microsoft Azure (Azure OpenAI)2024-05-01: Microsoft Azure (Azure OpenAI)2024-05-02: Microsoft Azure (Azure OpenAI)2024-06-01: Microsoft Azure (Azure OpenAI)
SnapshotProviderModel namedEvidence (quoted)ConfidenceReview
2022-01-11Microsoft Azure (Azure OpenAI)Azurehas specific requirements, please contact us. Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2022-04-05Microsoft Azure (Azure OpenAI)Azurehas specific requirements, please contact us. Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2022-07-03Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2022-10-01Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2023-01-03Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2024-01-01Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? Yes. Azure customers can access the OpenAI API on Azure with the compliance, rconf 0.55unreviewed
2024-04-02Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? Yes. Azure customers can access the OpenAI API on Azure with the compliance, rconf 0.55unreviewed
2022-03-01Microsoft Azure (Azure OpenAI)Azurehas specific requirements, please contact us. Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2022-05-20Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2022-06-03Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2022-08-03Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2022-09-05Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2022-11-03Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2022-12-01Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2023-02-01Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? navigatedown navigateup Yes. Azure customers can access the OpenAI API on Azurconf 0.55unreviewed
2024-05-02Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? Yes. Azure customers can access the OpenAI API on Azure with the compliance, rconf 0.55unreviewed
2024-06-01Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? Yes. Azure customers can access the OpenAI API on Azure with the compliance, rconf 0.55unreviewed
2023-12-01Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? Yes. Azure customers can access the OpenAI API on Azure with the compliance, rconf 0.55unreviewed
2024-02-01Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? Yes. Azure customers can access the OpenAI API on Azure with the compliance, rconf 0.55unreviewed
2024-03-01Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? Yes. Azure customers can access the OpenAI API on Azure with the compliance, rconf 0.55unreviewed
2024-05-01Microsoft Azure (Azure OpenAI)Azureequirements, please contact our sales team . Is the API available on Microsoft Azure? Yes. Azure customers can access the OpenAI API on Azure with the compliance, rconf 0.55unreviewed

Positioning over time

Lexicon counts on the pricing page: enterprise-governance terms per 1,000 words and vertical specificity (share of industry terms captured by the single most-mentioned vertical).

Snapshots and provenance

Every observation above descends from one of these immutable captures.

#CapturedMethodSourceArchive / final URLHTTPText charsCollectorSHA-256Notes
82022-01-11 04:52waybackpricing_page
https://openai.com/api/pricing/
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16382022-03-01 07:45waybackpricing_page
https://openai.com/api/pricing/
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92022-04-05 03:55waybackpricing_page
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16392022-05-20 06:24waybackpricing_page
https://openai.com/api/pricing/
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16412022-08-03 06:53waybackpricing_page
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572023-10-03 10:51waybackpricing_page
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582024-01-01 21:53waybackpricing_page
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