Business AI Market Observatory

Luma Dream Machine

Luma AI · company page · site · pricing page

Video (primary)Imageactivetarget: prosumer

Self-description (latest meta description): Save up to 20% with yearly

Entry (public availability)
2024-06-12 (day)
source
Exit / acquisition
none recorded
Observation window
2024-08-132026-09-06
25 snapshots · 24 pricing-page
Latest positioning (lexicon)
target terms: team · enterprise terms 1.46/1k words · vertical: support (1)

Current plans (latest pricing snapshot)

Snapshot #368 captured 2026-09-06 via live. Raw price language is preserved; the normalized column is filled only when the arithmetic is defensible.

Plan (as printed)Raw price languageAmountUnitBillingNormalized USD/moNoteIncluded usage (raw)ConfidenceReview
Enterprise
enterprise
Contact Sales customcustom/contact-sales pricingconf 0.70verified
Plus
pro
$30 /month $300 billed yearly Start Now 10,000 credits Luma and third-party image and video m30 USDflatmonthly$30as printed: USD per month10,000 creditsconf 0.65unreviewed
Ultra
max
$300 /month $3,000 billed yearly Start Now Everything in Pro, with: 150,000 credits 15x usage300 USDflatmonthly$300as printed: USD per month150,000 creditsconf 0.65unreviewed
Team
team
Contact us customcustom/contact-sales pricingconf 0.70verified

Price history

Normalized monthly USD per plan across pricing snapshots (only plans that could be normalized). Gaps are unobserved quarters, not zero prices.

EventPlanOccurred betweenOldNewConfidence
Plan Addedfree2024-11-09 → 2024-12-06Contact Usconf 0.70
Plan Addednamed:web-free-plan2024-11-09 → 2024-12-06Monthly Price: $0.00 Annual Price: $0.00 Limited usage onlyconf 0.50
Plan Addednamed:web-lite-plan2024-11-09 → 2024-12-06Monthly Price: $9.99 Annual Price (30% off): $6.99 Total Annual Payment: $83.92conf 0.50
Plan Addednamed:web-plus-plan2024-11-09 → 2024-12-06Monthly Price: $29.99 Annual Price (30% off): $20.99 Total Annual Payment: $251.9conf 0.50
Plan Addednamed:web-unlimited-plan2024-11-09 → 2024-12-06Monthly Price: $94.99 Annual Price (30% off): $66.49 Total Annual Payment: $797.9conf 0.50
Plan Addednamed:web-enterprise-plan2024-11-09 → 2024-12-06tal Annual Payment: $1,679.92 Unlimited use in relaxed mode 10,000 Credits for fast modeconf 0.50
Plan Addednamed:ios-free-plan2024-11-09 → 2024-12-06Monthly Price: $0.00 Annual Price: $0.00 Limited usage onlyconf 0.50
Plan Addednamed:ios-lite-plan2024-11-09 → 2024-12-06Monthly Price: $9.99 Annual Price (20% off): $7.99 Total Annual Payment: $95.90conf 0.50
Plan Addednamed:ios-plus-plan2024-11-09 → 2024-12-06Monthly Price: $29.99 Annual Price (20% off): $23.99 Total Annual Payment: $287.9conf 0.50
Plan Addednamed:ios-unlimited-plan2024-11-09 → 2024-12-06Monthly Price: $94.99 Annual Price (20% off): $75.99 Total Annual Payment: $911.9conf 0.50
Plan Addednamed:relaxed-mode2024-11-09 → 2024-12-06ll no longer have a $64.99 subscription plan. If you are on this plan today, you willconf 0.50
Plan Removednamed:web-enterprise-plan2025-01-12 → 2025-02-17tal Annual Payment: $1,679.92 Unlimited use in relaxed mode 10,000 Credits for fast modeconf 0.50
Plan Removednamed:web-free-plan2025-02-17 → 2025-03-29Monthly Price: $0.00 Annual Price: $0.00 Limited usage onlyconf 0.50
Plan Removednamed:ios-free-plan2025-02-17 → 2025-03-29Monthly Price: $0.00 Annual Price: $0.00 Limited usage onlyconf 0.50
Plan Removednamed:relaxed-mode2025-02-17 → 2025-03-29ll no longer have a $64.99 subscription plan. If you are on this plan today, you willconf 0.50
Custom Tier Removedfree2025-09-06 → 2025-10-06Contact Us$0 / year 8 Videos (draft mode) Select Limited usage Draft resolution Lower priority processconf 0.70
Plan Removednamed:web-lite-plan2025-09-06 → 2025-10-06Monthly Price: $9.99 Annual Price (30% off): $6.99 Total Annual Payment: $83.92conf 0.50
Plan Removednamed:web-plus-plan2025-09-06 → 2025-10-06Monthly Price: $29.99 Annual Price (30% off): $20.99 Total Annual Payment: $251.9conf 0.50
Plan Removednamed:web-unlimited-plan2025-09-06 → 2025-10-06Monthly Price: $94.99 Annual Price (30% off): $66.49 Total Annual Payment: $797.9conf 0.50
Plan Removednamed:ios-lite-plan2025-09-06 → 2025-10-06Monthly Price: $9.99 Annual Price (20% off): $7.99 Total Annual Payment: $95.90conf 0.50
Plan Removednamed:ios-plus-plan2025-09-06 → 2025-10-06Monthly Price: $29.99 Annual Price (20% off): $23.99 Total Annual Payment: $287.9conf 0.50
Plan Removednamed:ios-unlimited-plan2025-09-06 → 2025-10-06Monthly Price: $94.99 Annual Price (20% off): $75.99 Total Annual Payment: $911.9conf 0.50
Plan Addedstarter2025-09-06 → 2025-10-06$7.99 / year 50 Videos (draft mode) Select 3,200 monthly credits Full Ray3 access 4k with up-reconf 0.80
Plan Addedenterprise2025-09-06 → 2025-10-06Contact Usconf 0.70
Plan Addedpro2025-09-06 → 2025-10-06$23.99 / year 160 Videos (draft mode) Select 10,000 monthly credits Full Ray3 access 4k with up-conf 0.65
Unit Changefree2025-10-06 → 2025-11-15$0 / year 8 Videos (draft mode) Select Limited usage Draft resolution Lower priority process$0 /monthconf 0.80
Plan Addedmax2026-01-15 → 2026-03-08$300 /month $3,000 billed yearly Try for free Everything in Pro, with: 15x usage with the Lumaconf 0.65
Plan Removedstarter2026-01-15 → 2026-03-08$7.99 /month 50 Videos (draft mode) Select 3,200 monthly credits Full Ray3 access 4k with up-reconf 0.80
Unit Changepro2026-01-15 → 2026-03-08$23.99 /month 160 Videos (draft mode) Select 10,000 monthly credits Full Ray3 access 4k with up-$30 /month $300 billed yearly Try for free Luma and third-party image and video models Edit aconf 0.65
Plan Removedfree2026-01-15 → 2026-03-08$0 /monthconf 0.85
Plan Addedteam2026-05-03 → 2026-06-06Contact usconf 0.70

Feature claims over time

Presence of each lexicon feature on the pricing page at each snapshot (1 = pattern matched). Flicker (present → absent → present) usually signals page A/B variants or extraction noise and is flagged in events.

feature2024-082024-092024-112024-122025-012025-022025-032025-042025-052025-062025-072025-082025-092025-092025-102025-112026-012026-032026-042026-052026-062026-072026-082026-09
Admin console
API access
Credit-based usage
Custom / fine-tuned models
Image generation
Image input / vision
Mobile app
No-training / zero data retention
Priority access / faster responses
Projects / shared workspaces
SSO / SAML
Unlimited usage claims
Video generation
Voice interaction
Workflow automation
FeatureChangeBetweenFlicker?ConfidenceEvidence at first detection
Video generationadded2024-09-12 → 2024-11-09flickerconf 0.50Luma Dream Machine | AI Video Generator Join Us Join Us API API Try Now Try Now
No-training / zero data retentionadded2024-11-09 → 2024-12-06conf 0.50sing Commercial use allowed No watermarks Input/output data excluded from training iOS Platform Plans iOS Free Plan Monthly Price: $0.00 Annua
Video generationremoved2024-11-09 → 2024-12-06flickerconf 0.50
Projects / shared workspacesadded2024-11-09 → 2024-12-06conf 0.50 Machine on Web Best practices with Dream Machine How to... Collaborate with Dream Machine Dream Machine Guide: Navigating Boards &
Priority access / faster responsesadded2024-11-09 → 2024-12-06conf 0.50nual Price: $0.00 Limited usage only 720p generations Lower priority processing Non-commercial use only Watermarks Web Lite Plan Monthly Pr
Unlimited usage claimsadded2024-11-09 → 2024-12-06conf 0.50riority processing Commercial use allowed No watermarks Web Unlimited Plan Monthly Price: $94.99 Annual Price (30% off): $66.49 T
Credit-based usageadded2024-11-09 → 2024-12-06conf 0.50al Price (30% off): $6.99 Total Annual Payment: $83.92 3200 Credits included 1080p images, 720p videos High priority processing
Mobile appadded2024-11-09 → 2024-12-06conf 0.50me Home Quick search… /alt Getting started Dream Machine on iOS Dream Machine on Web Best practices with Dream Machine How
No-training / zero data retentionremoved2025-01-12 → 2025-02-17conf 0.50
API accessadded2025-02-17 → 2025-03-29conf 0.50chine do not transfer to our Dream Machine API. To purchase API credits go directly to Dream Machine API Billings and Overview . U
Image generationadded2025-02-17 → 2025-03-29conf 0.50s for the new billing cycle. Web Credit Pricing Photon Each image generation costs 4 credits. Images are generated in batches of four, c
Video generationadded2025-02-17 → 2025-03-29conf 0.50Dream Machine Pricing: Flexible AI Video Subscriptions Support / Dream Machine Pricing: Flexible AI
Video generationremoved2025-06-01 → 2025-07-04conf 0.50
API accessremoved2025-09-06 → 2025-10-06conf 0.50
Custom / fine-tuned modelsadded2025-09-06 → 2025-10-06conf 0.50imited Relaxed – – – – No Train on Inputs & Outputs – – – – Fine-Tuning – – – – Cost per Video Generation Model Resolution Dynamic
Video generationadded2025-09-06 → 2025-10-06conf 0.50in on Inputs & Outputs – – – – Fine-Tuning – – – – Cost per Video Generation Model Resolution Dynamic Range Duration Credits Ray1.6 720p
Projects / shared workspacesremoved2025-09-06 → 2025-10-06conf 0.50
Mobile appremoved2025-09-06 → 2025-10-06conf 0.50
SSO / SAMLadded2026-01-15 → 2026-03-08conf 0.50on, and team-wide sharing Usage analytics User spend limits SSO Enterprise Contact us Get in touch Everything in our Team p
Admin consoleadded2026-01-15 → 2026-03-08conf 0.50 members Projects, team organization, and team-wide sharing Usage analytics User spend limits SSO Enterprise Contact us Get in touch Ev
Image generationremoved2026-01-15 → 2026-03-08flickerconf 0.50
Projects / shared workspacesadded2026-01-15 → 2026-03-08conf 0.50ing in our regular plans, plus: Manage and add team members Projects, team organization, and team-wide sharing Usage analytics U
Priority access / faster responsesremoved2026-01-15 → 2026-03-08conf 0.50
Unlimited usage claimsremoved2026-01-15 → 2026-03-08conf 0.50
Voice interactionadded2026-03-08 → 2026-04-02conf 0.50its Cost Per Audio Generation Model Type Cost ElevenLabs v3 text-to-speech 21 credits/1000 characters ElevenLabs SFX v2 sound effects
Image generationadded2026-03-08 → 2026-04-02flickerconf 0.50age-to-Video 720p - 35 credits 720p Yes 70 credits Cost Per Image Generation Model Action Quality Cost per image Seedream Create 1K 1 cr
Voice interactionremoved2026-08-01 → 2026-09-06conf 0.50
Image input / visionadded2026-08-01 → 2026-09-06conf 0.50ve Agents That Transform Execution Luma unifies specialized multimodal models into one continuous workflow, advancing creative wor
Image generationremoved2026-08-01 → 2026-09-06conf 0.50
Workflow automationadded2026-08-01 → 2026-09-06conf 0.50rentiation Creative Agents Creative agents embedded in your workflow—advancing work end-to-end with shared context across teams.

Model providers named on the page

Only providers/models literally named on this product's own pages are recorded; absence is not evidence of independence.

2026-03-08: OpenAI, Google (Gemini), Kuaishou (Kling), ElevenLabs2026-04-02: OpenAI, Google (Gemini), Kuaishou (Kling), ElevenLabs2026-05-03: Google (Gemini), Kuaishou (Kling), ElevenLabs2026-06-06: Google (Gemini), Kuaishou (Kling), ElevenLabs2026-07-07: Google (Gemini), Kuaishou (Kling), ElevenLabs2026-08-01: Google (Gemini), Kuaishou (Kling), ElevenLabs2026-09-06: Google (Gemini), Kuaishou (Kling), ElevenLabs
SnapshotProviderModel namedEvidence (quoted)ConfidenceReview
2026-09-06Google (Gemini)Veo Learn more Ray3.14 Learn more Nano Banana Nano Banana Pro GPT Image 2 Seedream Veo 3.1 Kling 3.0 Kling Omni Seedance 2.0 ElevenLabs Music v1 ElevenLabs SFX v2 Eleconf 0.75unreviewed
2026-09-06Kuaishou (Kling)Kling 3.0ore Ray3.14 Learn more Nano Banana Nano Banana Pro GPT Image 2 Seedream Veo 3.1 Kling 3.0 Kling Omni Seedance 2.0 ElevenLabs Music v1 ElevenLabs SFX v2 ElevenLabs v3 Placonf 0.75unreviewed
2026-09-06ElevenLabsElevenLabs Nano Banana Pro GPT Image 2 Seedream Veo 3.1 Kling 3.0 Kling Omni Seedance 2.0 ElevenLabs Music v1 ElevenLabs SFX v2 ElevenLabs v3 Plans & Pricing Save up to 20% with yeconf 0.55unreviewed
2026-04-02OpenAISora0p - 140 credits 720p Yes 280 credits 1080p - 140 credits 1080p Yes 280 credits Sora 2 Text-to-Video Image-to-Video 720p - 35 credits 720p Yes 70 credits Cost Per Iconf 0.75unreviewed
2026-04-02Google (Gemini)Veoo 720p - 29 credits 720p Yes 58 credits 1080p - 29 credits 1080p Yes 58 credits Veo 3 Text-to-Video Image-to-Video 720p - 140 credits 720p Yes 280 credits 1080p - conf 0.75unreviewed
2026-04-02Kuaishou (Kling)Kling 2.6deo Draft - 48 credits 540p - 96 credits 720p - 192 credits 1080p - 768 credits Kling 2.6 Text-to-Video Image-to-Video 720p - 29 credits 720p Yes 58 credits 1080p - 29 cconf 0.75unreviewed
2026-04-02ElevenLabsElevenLabsits Medium 14 credits High 60 credits Cost Per Audio Generation Model Type Cost ElevenLabs v3 text-to-speech 21 credits/1000 characters ElevenLabs SFX v2 sound effects 25conf 0.55unreviewed
2026-07-07Google (Gemini)Veoc 720p Yes 58 credits / sec 1080p - 29 credits / sec 1080p Yes 58 credits / sec Veo 3.1 Text-to-Video Image-to-Video 720p - 140 credits / sec 720p Yes 280 credits conf 0.75unreviewed
2026-07-07Kuaishou (Kling)Klingredits / sec Video-to-Video 480p Yes 16 credits / sec 720p Yes 33 credits / sec Kling Omni Text-to-Video Image-to-Video 720p - 30 credits / sec 720p Yes 40 credits conf 0.75unreviewed
2026-07-07ElevenLabsElevenLabsedits 4K 3 credits Modify - 2 credits Cost Per Audio Generation Model Type Cost ElevenLabs v3 text-to-speech 21 credits/1000 characters ElevenLabs SFX v2 sound effects 25conf 0.55unreviewed
2026-03-08OpenAISora more Ray3.14 HDR Learn more Nano Banana Nano Banana Pro GPT Image 1.5 Seedream Sora 2 Veo 3 Veo 3.1 Kling ElevenLabs Music v1 ElevenLabs SFX v2 ElevenLabs v3 Luma conf 0.75unreviewed
2026-03-08Google (Gemini)Veoay3.14 HDR Learn more Nano Banana Nano Banana Pro GPT Image 1.5 Seedream Sora 2 Veo 3 Veo 3.1 Kling ElevenLabs Music v1 ElevenLabs SFX v2 ElevenLabs v3 Luma Producconf 0.75unreviewed
2026-03-08Kuaishou (Kling)Klingrn more Nano Banana Nano Banana Pro GPT Image 1.5 Seedream Sora 2 Veo 3 Veo 3.1 Kling ElevenLabs Music v1 ElevenLabs SFX v2 ElevenLabs v3 Luma Product Pricing Use Caconf 0.75unreviewed
2026-03-08ElevenLabsElevenLabse Nano Banana Nano Banana Pro GPT Image 1.5 Seedream Sora 2 Veo 3 Veo 3.1 Kling ElevenLabs Music v1 ElevenLabs SFX v2 ElevenLabs v3 Luma Product Pricing Use Cases API Entconf 0.55unreviewed
2026-05-03Google (Gemini)Veoo 720p - 29 credits 720p Yes 58 credits 1080p - 29 credits 1080p Yes 58 credits Veo 3 Text-to-Video Image-to-Video 720p - 140 credits 720p Yes 280 credits 1080p - conf 0.75unreviewed
2026-05-03Kuaishou (Kling)Kling 2.6deo Draft - 48 credits 540p - 96 credits 720p - 192 credits 1080p - 768 credits Kling 2.6 Text-to-Video Image-to-Video 720p - 29 credits 720p Yes 58 credits 1080p - 29 cconf 0.75unreviewed
2026-05-03ElevenLabsElevenLabsits Medium 14 credits High 60 credits Cost Per Audio Generation Model Type Cost ElevenLabs v3 text-to-speech 21 credits/1000 characters ElevenLabs SFX v2 sound effects 25conf 0.55unreviewed
2026-06-06Google (Gemini)Veoo 720p - 29 credits 720p Yes 58 credits 1080p - 29 credits 1080p Yes 58 credits Veo 3.1 Text-to-Video Image-to-Video 720p - 140 credits 720p Yes 280 credits 1080p conf 0.75unreviewed
2026-06-06Kuaishou (Kling)Klingts Video-to-Video 480p Yes 28 credits 720p Yes 64 credits 1080p Yes 144 credits Kling Omni Text-to-Video Image-to-Video 720p - 30 credits 720p Yes 40 credits 1080p conf 0.75unreviewed
2026-06-06ElevenLabsElevenLabsedits 4K 3 credits Modify - 2 credits Cost Per Audio Generation Model Type Cost ElevenLabs v3 text-to-speech 21 credits/1000 characters ElevenLabs SFX v2 sound effects 25conf 0.55unreviewed
2026-08-01Google (Gemini)Veoits/sec 720p Yes 58 credits/sec 1080p - 29 credits/sec 1080p Yes 58 credits/sec Veo 3.1 Text-to-Video Image-to-Video 720p - 140 credits/sec 720p Yes 280 credits/seconf 0.75unreviewed
2026-08-01Kuaishou (Kling)Klings 55 credits/sec Video-to-Video 480p Yes 16 credits/sec 720p Yes 33 credits/sec Kling Omni Text-to-Video Image-to-Video 720p - 30 credits/sec 720p Yes 40 credits/seconf 0.75unreviewed
2026-08-01ElevenLabsElevenLabsedits 4K 3 credits Modify - 2 credits Cost Per Audio Generation Model Type Cost ElevenLabs v3 text-to-speech 21 credits/1000 characters ElevenLabs SFX v2 sound effects 25conf 0.55unreviewed

Positioning over time

Lexicon counts on the pricing page: enterprise-governance terms per 1,000 words and vertical specificity (share of industry terms captured by the single most-mentioned vertical).

Snapshots and provenance

Every observation above descends from one of these immutable captures.

#CapturedMethodSourceArchive / final URLHTTPText charsCollectorSHA-256Notes
34752024-08-13 18:00waybackpricing_page
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34772024-09-12 23:15waybackpricing_page
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12032025-04-13 20:22waybackpricing_page
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34872025-05-06 07:42waybackpricing_page
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34912025-06-01 02:11waybackpricing_page
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12042025-07-04 13:32waybackpricing_page
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34942025-08-04 04:29waybackpricing_page
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34972025-09-06 12:57waybackpricing_page
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35052025-09-19 06:42waybackpricing_page
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12052025-10-06 23:13waybackpricing_page
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35082025-11-15 15:44waybackpricing_page
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12062026-01-15 20:40waybackpricing_page
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35122026-03-08 08:02waybackpricing_page
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12072026-04-02 20:03waybackpricing_page
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35142026-05-03 21:58waybackpricing_page
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35162026-06-06 01:33waybackpricing_page
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12092026-07-07 17:04waybackpricing_page
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35182026-08-01 13:25waybackpricing_page
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3682026-09-06 03:57livepricing_page
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3692026-09-06 03:57liveproduct_page
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