Business AI Market Observatory

Lovable

Lovable · company page · site · pricing page

Coding (primary)Agentsactivetarget: prosumer

Self-description (latest meta description): Compare Lovable's transparent pricing plans for individuals and teams. Choose the right option to build apps, internal tools, and prototypes faster.

Entry (public availability)
2024-11-21 (day)
source
Exit / acquisition
none recorded
Observation window
2024-11-222026-09-06
23 snapshots · 22 pricing-page
Latest positioning (lexicon)
target terms: consumer · enterprise terms 0.79/1k words · vertical: education (0.8)

Current plans (latest pricing snapshot)

Snapshot #255 captured 2026-09-06 via live. Raw price language is preserved; the normalized column is filled only when the arithmetic is defensible.

Plan (as printed)Raw price languageAmountUnitBillingNormalized USD/moNoteIncluded usage (raw)ConfidenceReview
Enterprise
enterprise
(no price shown) customcustom/contact-sales pricing1 creditconf 0.45unreviewed

Price history

Normalized monthly USD per plan across pricing snapshots (only plans that could be normalized). Gaps are unobserved quarters, not zero prices.

EventPlanOccurred betweenOldNewConfidence
Plan Addedenterprise2024-11-22 → 2025-01-16Contact usconf 0.70
Plan Removedteam2024-11-22 → 2025-01-16Customconf 0.70
Plan Removedfree2024-11-22 → 2025-01-16$0conf 0.85
Plan Removedenterprise2025-01-16 → 2025-03-23Contact usconf 0.70
Plan Addedteam2025-01-16 → 2025-03-23Contact usconf 0.70
Plan Addedenterprise2025-04-01 → 2025-05-08customconf 0.70
Plan Removedstarter2025-04-01 → 2025-05-08$20 / month Perfect for hobby and occasional use: Everything in Free, plus: Go beyond daily lconf 0.80
Custom Tier Removedteam2025-04-01 → 2025-05-08Contact us$30 /month For collaborating with others Get Started Everything in Pro, plus: Centralised bilconf 0.70
Plan Addedfree2025-04-01 → 2025-05-08$0 /monthconf 0.85
Plan Addedpro2025-04-01 → 2025-05-08POPULAR $25 /month For more projects and usage Get Started Everything in Free, plus: 100 credits / moconf 0.80
Plan Removedteam2025-06-05 → 2025-07-04$30 /month For collaborating with others Get Started Everything in Pro, plus: Centralised bilconf 0.80
Plan Addedbusiness2025-07-04 → 2025-08-13power features for growing departments $50 per month Annual Get Started All features in Pro, plus: 100 monthly credits 5 daily crediconf 0.80
Plan Removedfree2025-08-13 → 2025-09-05Discover what Lovable can do for you $0conf 0.50
Plan Addedfree2025-11-09 → 2025-12-01Freeconf 0.60
Plan Removedenterprise2026-01-06 → 2026-02-01Customconf 0.70
Plan Removedfree2026-01-06 → 2026-02-01Freeconf 0.60
Plan Removedpro2026-01-06 → 2026-02-01g teams building together in real time. $25 per month shared across unlimited users Annual Contact Admin 100 credits / month All featconf 0.80
Plan Removedbusiness2026-01-06 → 2026-02-01power features for growing departments $50 per month shared across unlimited users Annual Contact Admin 100 credits / month All featconf 0.80
Plan Addedenterprise2026-02-01 → 2026-03-10Customconf 0.70
Plan Addedfree2026-02-01 → 2026-03-10Freeconf 0.60
Plan Addedpro2026-02-01 → 2026-03-10g teams building together in real time. $25 per month shared across unlimited users Annual Contact admin 100 credits / month All featconf 0.80
Plan Addedbusiness2026-02-01 → 2026-03-10power features for growing departments $50 per month shared across unlimited users Annual Contact admin 100 credits / month All featconf 0.80
Plan Removedfree2026-05-01 → 2026-06-03Freeconf 0.60
Plan Removedpro2026-06-03 → 2026-07-02g teams building together in real time. $25 per month shared across unlimited users Annual Contact admin 100 credits / month All featconf 0.80
Plan Removedbusiness2026-06-03 → 2026-07-02power features for growing departments $50 per month shared across unlimited users Annual Contact admin 100 credits / month All featconf 0.80

Feature claims over time

Presence of each lexicon feature on the pricing page at each snapshot (1 = pattern matched). Flicker (present → absent → present) usually signals page A/B variants or extraction noise and is flagged in events.

feature2024-112025-012025-032025-042025-052025-062025-072025-082025-092025-102025-112025-122026-012026-022026-032026-042026-052026-062026-072026-082026-092026-09
Admin console
AI agents
Audit logs
Coding agent
Credit-based usage
Dedicated support / SLA
Image input / vision
Knowledge retrieval (RAG)
MCP support
Mobile app
Multiple model choice
Persistent memory
Priority access / faster responses
Projects / shared workspaces
SCIM provisioning
SSO / SAML
Third-party integrations
Unlimited usage claims
Voice interaction
Workflow automation
FeatureChangeBetweenFlicker?ConfidenceEvidence at first detection
Image input / visionremoved2024-11-22 → 2025-01-16conf 0.50
Priority access / faster responsesremoved2024-11-22 → 2025-01-16conf 0.50
SSO / SAMLadded2025-01-16 → 2025-03-23conf 0.50Contact us for: Custom messaging limits Centralized billing SSO Custom integrations Dedicated support & account management
Admin consoleadded2025-01-16 → 2025-03-23conf 0.50tures Try now TEAMS Contact us for: Custom messaging limits Centralized billing SSO Custom integrations Dedicated support & account managem
Unlimited usage claimsremoved2025-04-01 → 2025-05-08conf 0.50
Credit-based usageadded2025-04-01 → 2025-05-08conf 0.50Get started with: Public projects * Up to a maximum of 30 credits per month Pro POPULAR $ 25 /month For more projects and usa
Admin consoleremoved2025-07-04 → 2025-08-13conf 0.50
Unlimited usage claimsadded2025-07-04 → 2025-08-13flickerconf 0.50r everyone 5 daily credits (up to 30/month) Public projects Unlimited collaborators Pro Designed for fast-moving teams building t
Unlimited usage claimsremoved2025-08-13 → 2025-09-05flickerconf 0.50
Third-party integrationsremoved2025-09-05 → 2025-10-07conf 0.50
Unlimited usage claimsadded2025-09-05 → 2025-10-07flickerconf 0.50uilding together in real time. $ 25 per month shared across unlimited users Annual Contact Admin 100 credits / month Everything i
SSO / SAMLremoved2026-01-06 → 2026-02-01flickerconf 0.50
Projects / shared workspacesremoved2026-01-06 → 2026-02-01flickerconf 0.50
Unlimited usage claimsremoved2026-01-06 → 2026-02-01flickerconf 0.50
Credit-based usageremoved2026-01-06 → 2026-02-01flickerconf 0.50
Dedicated support / SLAremoved2026-01-06 → 2026-02-01flickerconf 0.50
SSO / SAMLadded2026-02-01 → 2026-03-10flickerconf 0.50features in Pro, plus: 100 monthly credits Internal publish SSO Team workspace Personal projects Design templates Role-base
SCIM provisioningadded2026-02-01 → 2026-03-10conf 0.50 plus: Dedicated support Onboarding services Design systems SCIM Support for custom connectors Publishing controls Sharing c
Audit logsadded2026-02-01 → 2026-03-10conf 0.50 for custom connectors Publishing controls Sharing controls Audit logs For additional or custom enterprise functionality, contact
Admin consoleadded2026-02-01 → 2026-03-10conf 0.50blish SSO Team workspace Personal projects Design templates Role-based access Security center Enterprise Built for large orgs needing fle
Projects / shared workspacesadded2026-02-01 → 2026-03-10flickerconf 0.50onthly credits Internal publish SSO Team workspace Personal projects Design templates Role-based access Security center Enterpri
Unlimited usage claimsadded2026-02-01 → 2026-03-10flickerconf 0.50uilding together in real time. $ 25 per month shared across unlimited users Annual Contact admin 100 credits / month All features
Credit-based usageadded2026-02-01 → 2026-03-10flickerconf 0.50onth shared across unlimited users Annual Contact admin 100 credits / month All features in Free, plus: 100 monthly credits 5 d
Dedicated support / SLAadded2026-02-01 → 2026-03-10flickerconf 0.50 Flexible plans Book a demo All features in Business, plus: Dedicated support Onboarding services Design systems SCIM Support for custom
Coding agentadded2026-06-03 → 2026-07-02conf 0.50estions What is Lovable and how does it work? Lovable is an AI software engineer, which enables anyone to build for the web. Simply chat to
SSO / SAMLremoved2026-06-03 → 2026-07-02conf 0.50
SCIM provisioningremoved2026-06-03 → 2026-07-02conf 0.50
Audit logsremoved2026-06-03 → 2026-07-02conf 0.50
Admin consoleremoved2026-06-03 → 2026-07-02conf 0.50
MCP supportadded2026-06-03 → 2026-07-02conf 0.50hangelog Status Resources Learn Templates Guides Connectors MCP server Videos Blog Support Reviews Sitemap Legal Privacy po
Unlimited usage claimsremoved2026-06-03 → 2026-07-02flickerconf 0.50
Dedicated support / SLAremoved2026-06-03 → 2026-07-02conf 0.50
Unlimited usage claimsadded2026-07-02 → 2026-08-03flickerconf 0.50 Do you charge per seat or per user? No. Workspaces support unlimited members on all plans, and plans are priced by the credits t

Model providers named on the page

Only providers/models literally named on this product's own pages are recorded; absence is not evidence of independence.

SnapshotProviderModel namedEvidence (quoted)ConfidenceReview
2026-09-06OpenAIGPT-5ble on iOS and Android. Johanna Ydergård • April 27, 2026 announcements Testing GPT-5.5 in early access: what we are seeing so far Handles the toughest tasks in feweconf 0.75unreviewed
2026-09-06AnthropicClaudeyal • July 22, 2026 Announcements Your Lovable app now works inside ChatGPT and Claude Starting today, you can make your Lovable app available inside AI tools — your conf 0.75unreviewed
2026-09-06Google (Gemini)Geminiin Verbeek • May 21, 2026 Announcements Connect Lovable to Google Workspace and Gemini Enterprise to build apps and more on data you already have Announcing Lovable xconf 0.75unreviewed
2026-09-06ElevenLabsElevenLabsS contracts for custom software built with Lovable January 18, 2026 Stories How ElevenLabs Builds Mind-Blowing Demos with Lovable January 9, 2026 Announcements Lovable raconf 0.55unreviewed

Positioning over time

Lexicon counts on the pricing page: enterprise-governance terms per 1,000 words and vertical specificity (share of industry terms captured by the single most-mentioned vertical).

Snapshots and provenance

Every observation above descends from one of these immutable captures.

#CapturedMethodSourceArchive / final URLHTTPText charsCollectorSHA-256Notes
24422024-11-22 20:09waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20241122200902id_/https://lovabl…2001332wayback-1.0321fb7742ca3
5822025-01-16 01:30waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20250116013033id_/https://lovabl…2001338wayback-1.016c8d0d19f66
24452025-03-23 11:54waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20250323115415id_/https://lovabl…2001332wayback-1.07c8c3615d94f
5832025-04-01 04:49waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20250401044919id_/https://lovabl…2001347wayback-1.0ee90dfe2c2a2
24462025-05-08 20:21waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20250508202137id_/https://lovabl…2001235wayback-1.08feb7c0660aa
24482025-06-05 15:39waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20250605153940id_/https://lovabl…2001313wayback-1.0e356cd677eea
5842025-07-04 00:58waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20250704005822id_/https://lovabl…2001277wayback-1.04fbd14b3dd6f
24502025-08-13 07:03waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20250813070314id_/https://lovabl…2001796wayback-1.0f1daa6c745ce
24522025-09-05 14:31waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20250905143121id_/https://lovabl…2001795wayback-1.01955b66e0202
5852025-10-07 07:46waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20251007074604id_/https://lovabl…2001912wayback-1.07d2c4841e65e
24542025-11-09 15:53waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20251109155339id_/https://lovabl…2002049wayback-1.0a85b3c7cb4fb
24562025-12-01 22:35waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20251201223507id_/https://lovabl…2002214wayback-1.0a31cff6bc86b
5872026-01-06 09:29waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20260106092949id_/https://lovabl…2002217wayback-1.0d3bdc1b426f2
24572026-02-01 10:54waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20260201105416id_/https://lovabl…20015wayback-1.0d51f1e8490b0
24582026-03-10 00:36waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20260310003650id_/https://lovabl…2002358wayback-1.0798a9be79c99
5892026-04-01 17:32waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20260401173224id_/https://lovabl…2002506wayback-1.07bfa0e73b6c4
24592026-05-01 15:26waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20260501152615id_/https://lovabl…2002752wayback-1.0ffdfc37197b9
24602026-06-03 09:42waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20260603094215id_/https://lovabl…2002780wayback-1.0e7736d8b1252
5912026-07-02 17:30waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20260702173046id_/https://lovabl…2005748wayback-1.0022de55240b7
24612026-08-03 13:03waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20260803130305id_/https://lovabl…2007323wayback-1.05786e4805821
24622026-09-01 17:39waybackpricing_page
https://lovable.dev/pricing
https://web.archive.org/web/20260901173948id_/https://lovabl…2007407wayback-1.0ce1333f978d2
2552026-09-06 03:55livepricing_page
https://lovable.dev/pricing
https://lovable.dev/pricing2007407live-1.0cf553050be8b
17212026-09-06 08:50liveannouncement
https://lovable.dev/blog/2024-11-21-lovable-launch
https://lovable.dev/blog20030997live-1.0dfa0bce779f2redirected to https://lovable.dev/blog