Business AI Market Observatory

Leonardo.Ai

Leonardo.Ai · company page · site · pricing page

Image (primary)DesignVideoactivetarget: prosumer

Self-description (latest meta description): Creative, developer, team or business – whatever your setup, Leo has a plan to match. Explore free and premium features and start generating today.

Entry (public availability)
2022-12 (month)
source
Exit / acquisition
none recorded
Observation window
2025-08-272026-09-06
10 snapshots · 9 pricing-page
Latest positioning (lexicon)
target terms: team · enterprise terms 0.71/1k words · vertical: finance (0.917)

Current plans (latest pricing snapshot)

Snapshot #1117 captured 2026-07-05 via wayback. Raw price language is preserved; the normalized column is filled only when the arithmetic is defensible.

Plan (as printed)Raw price languageAmountUnitBillingNormalized USD/moNoteIncluded usage (raw)ConfidenceReview
FREE
free
$0 /month0 USDfree$0free tierconf 0.85verified
Essential
starter
$12 /month ex. tax. Subscribe Best for daily hobbyists and enthusiasts Included with Canva Bu12 USDflatmonthly$12as printed: USD per monthconf 0.80verified
Premium
pro
$30 /month ex. tax. Subscribe Best for semi-professionals and active creators who need more o30 USDflatmonthly$30as printed: USD per monthconf 0.65verified
Pay as you go
payg
ly experiments to production Start with $5 API credit to get started No commitments – pay only for what you use Automatic top ups to5 USDcreditsusagenot normalized: creditsconf 0.80verified
API usage (token-metered)
api_usage
$3030 USDtokensusagenot normalized: token-metered; 5 token prices on pageons 2 Top-up Tokens ✓ Premium $30 /month ex. tax. Subscribe Bes; ️ Number of seats − + Starter $72 / month $24 / seat ex. tax.; seats − + Starter $72 / month $24 / seat ex. tax. Subscribe 75; 20 Enhanced Quality ✓ Growth $144 / month $48 / seat ex. tax.; Quality ✓ Growth $144 / month $48 / seat ex. tax. Subscribe 18conf 0.70verified

Price history

Normalized monthly USD per plan across pricing snapshots (only plans that could be normalized). Gaps are unobserved quarters, not zero prices.

EventPlanOccurred betweenOldNewConfidence
Plan Removednamed:api-basic2025-10-14 → 2025-11-05$9 / month ex. tax Subscribeconf 0.50
Plan Removednamed:api-standard2026-01-03 → 2026-02-12$49 / month ex. tax Subscribeconf 0.50
Plan Removednamed:api-pro2026-01-03 → 2026-02-12$299 / month ex. tax Subscribeconf 0.50
Custom Tier Removedpayg2026-01-03 → 2026-02-12Contact usy experiments to production. Start with $5 API credit to get started No commitments – pay only for what you use Automatic top ups toconf 0.70
Plan Addedpro2026-02-12 → 2026-05-05$30 /month ex. tax. Subscribe Best for semi-professionals and active creators who need more oconf 0.65
Unit Changestarter2026-02-12 → 2026-05-05$24 / seat $72 for 3 seats billed monthly ex. tax. Subscribe 75,000 Shared Tokens 225,000 Ban$12 /month ex. tax. Subscribe Best for daily hobbyists and enthusiasts Included with Canva Buconf 0.45
Plan Removednamed:maestro-unlimited2026-02-12 → 2026-05-05$60 $48 / month ex. taxconf 0.50

Feature claims over time

Presence of each lexicon feature on the pricing page at each snapshot (1 = pattern matched). Flicker (present → absent → present) usually signals page A/B variants or extraction noise and is flagged in events.

feature2025-082025-092025-102025-112026-012026-022026-052026-062026-07
Admin console
API access
Canvas / artifacts
Compliance certifications
Credit-based usage
Custom / fine-tuned models
Dedicated support / SLA
Image generation
Image input / vision
Multiple model choice
Priority access / faster responses
Projects / shared workspaces
Reasoning models
Unlimited usage claims
Video generation
Workflow automation
FeatureChangeBetweenFlicker?ConfidenceEvidence at first detection
Reasoning modelsadded2025-11-05 → 2026-01-03flickerconf 0.50ans | Leonardo.Ai Skip to main content Skip to footer Kling O1 Video Available Now Features NEW Lucid Origin A new standar
Multiple model choiceadded2026-01-03 → 2026-02-12conf 0.50 use Automatic top ups to keep production running smoothly Access to the latest models from day one Up to 10 concurrent generations API credit d
Reasoning modelsremoved2026-01-03 → 2026-02-12flickerconf 0.50
Dedicated support / SLAadded2026-01-03 → 2026-02-12conf 0.50 Custom concurrent generation limits Model-based discounts Dedicated support for production deployments Please be aware that all API re
Image input / visionremoved2026-02-12 → 2026-05-05conf 0.50
Admin consoleremoved2026-02-12 → 2026-05-05conf 0.50

Model providers named on the page

Only providers/models literally named on this product's own pages are recorded; absence is not evidence of independence.

2025-08-27: Google (Gemini)2025-09-12: Google (Gemini)2025-10-14: Google (Gemini), Kuaishou (Kling)2025-11-05: OpenAI, Google (Gemini), Kuaishou (Kling)2026-01-03: OpenAI, Google (Gemini), Kuaishou (Kling)2026-02-12: OpenAI, Google (Gemini), Kuaishou (Kling)2026-05-05: OpenAI, Google (Gemini), Black Forest Labs (FLUX), Kuaishou (Kling)2026-06-29: OpenAI, Google (Gemini), Black Forest Labs (FLUX), Kuaishou (Kling)2026-07-05: OpenAI, Google (Gemini), Black Forest Labs (FLUX), Kuaishou (Kling)
SnapshotProviderModel namedEvidence (quoted)ConfidenceReview
2025-10-14Google (Gemini)VeoOrigin A new standard in image generation — vibrant, diverse, Full HD. Discover Veo 3 Generate video, with sound. From a single prompt. Discover Flow State With onconf 0.75unreviewed
2025-10-14Kuaishou (Kling)Kling 2.5low State, GPT-1, Flux Kontext, Ideogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo and Kling 2.1 Pro 180,000 Token Bank for demanding projects Ability to trconf 0.75unreviewed
2026-01-03OpenAISoragram 3.0, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, Veo 3.1 Fast, Seedream 4.0, and conf 0.75unreviewed
2026-01-03Google (Gemini)VeoOrigin A new standard in image generation — vibrant, diverse, Full HD. Discover Veo 3 Generate video, with sound. From a single prompt. AI Image Generator Generateconf 0.75unreviewed
2026-01-03Kuaishou (Kling)Kling Individual, Team & API Plans | Leonardo.Ai Skip to main content Skip to footer Kling O1 Video Available Now Features NEW Lucid Origin A new standard in image generaconf 0.75unreviewed
2026-07-05OpenAISoraIdeogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, Veo 3.1 Fast, Seedream 4.0, Seedconf 0.75unreviewed
2026-07-05Google (Gemini)Veoy models; GPT-Image-1, Flux.1 Kontext, Ideogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Vconf 0.75unreviewed
2026-07-05Black Forest Labs (FLUX)FLUX Devon - - Supported models: Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenix 0.9, FLUX Dev, FLUX Schnell Supported models: Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenconf 0.75unreviewed
2026-07-05Kuaishou (Kling)Kling 2.5s; GPT-Image-1, Flux.1 Kontext, Ideogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, Veo 3conf 0.75unreviewed
2026-09-06Google (Gemini)Veoights The 6 Best Google Flow Alternatives to Try (Free & Paid) Google Flow puts Veo 3.1 in a slick AI filmmaking studio, but its credit system is steep, allowancesconf 0.75unreviewed
2025-08-27Google (Gemini)VeoOrigin A new standard in image generation — vibrant, diverse, Full HD. Discover Veo 3 Generate video, with sound. From a single prompt. Discover Flow State With onconf 0.75unreviewed
2025-09-12Google (Gemini)Gemini 2.5or tools to enhance your workflow. Learn Latest post Nano Banana – aka Google’s Gemini 2.5 Flash Image – Arrives On Leonardo.Ai Published on September 8, 2025 Leonardo Leconf 0.75unreviewed
2025-11-05OpenAISoragram 3.0, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2 and Sora 2 Pro. Concurrency and queuing of relaxed generations may be throttlconf 0.75unreviewed
2025-11-05Google (Gemini)Veo Individual, Team & API Plans | Leonardo.Ai Skip to main content Skip to footer Veo 3.1 Is Here. Try it now Features NEW Lucid Origin A new standard in image generconf 0.75unreviewed
2025-11-05Kuaishou (Kling)Kling 2.5PT-Image-1, Flux.1 Kontext, Ideogram 3.0, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2 and Sora 2 Pro. Concurrency and queuing of relaxedconf 0.75unreviewed
2026-02-12OpenAISoragram 3.0, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, Veo 3.1 Fast, Seedream 4.0, and conf 0.75unreviewed
2026-02-12Google (Gemini)VeoOrigin A new standard in image generation — vibrant, diverse, Full HD. Discover Veo 3 Generate video, with sound. From a single prompt. AI Image Generator Generateconf 0.75unreviewed
2026-02-12Kuaishou (Kling)Kling 2.5PT-Image-1, Flux.1 Kontext, Ideogram 3.0, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, Veo 3conf 0.75unreviewed
2026-05-05OpenAISoraIdeogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, Veo 3.1 Fast, Seedream 4.0, Seedconf 0.75unreviewed
2026-05-05Google (Gemini)Veoy models; GPT-Image-1, Flux.1 Kontext, Ideogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Vconf 0.75unreviewed
2026-05-05Black Forest Labs (FLUX)FLUX Devon - - Supported models: Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenix 0.9, FLUX Dev, FLUX Schnell Supported models: Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenconf 0.75unreviewed
2026-05-05Kuaishou (Kling)Kling 2.5s; GPT-Image-1, Flux.1 Kontext, Ideogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, Veo 3conf 0.75unreviewed
2026-06-29OpenAISoraIdeogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, Veo 3.1 Fast, Seedream 4.0, Seedconf 0.75unreviewed
2026-06-29Google (Gemini)Veoy models; GPT-Image-1, Flux.1 Kontext, Ideogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Vconf 0.75unreviewed
2026-06-29Black Forest Labs (FLUX)FLUX Devon - - Supported models: Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenix 0.9, FLUX Dev, FLUX Schnell Supported models: Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenconf 0.75unreviewed
2026-06-29Kuaishou (Kling)Kling 2.5s; GPT-Image-1, Flux.1 Kontext, Ideogram, Nano Banana, Flux Kontext Max, Veo 3, Kling 2.5 Turbo, Kling 2.1 Pro, Sora 2, Sora 2 Pro, LTX-2 Pro, LTX-2 Fast, Veo 3.1, Veo 3conf 0.75unreviewed

Positioning over time

Lexicon counts on the pricing page: enterprise-governance terms per 1,000 words and vertical specificity (share of industry terms captured by the single most-mentioned vertical).

Snapshots and provenance

Every observation above descends from one of these immutable captures.

#CapturedMethodSourceArchive / final URLHTTPText charsCollectorSHA-256Notes
31112025-08-27 15:54waybackpricing_page
https://leonardo.ai/pricing/
https://web.archive.org/web/20250827155451id_/https://leonar…20027951wayback-1.0809214d0053f
31122025-09-12 22:18waybackpricing_page
https://leonardo.ai/pricing/
https://web.archive.org/web/20250912221818id_/https://leonar…20028642wayback-1.0315241813cbb
11152025-10-14 03:48waybackpricing_page
https://leonardo.ai/pricing/
https://web.archive.org/web/20251014034845id_/https://leonar…20025332wayback-1.03e880715bf26
31142025-11-05 19:52waybackpricing_page
https://leonardo.ai/pricing/
https://web.archive.org/web/20251105195254id_/https://leonar…20025544wayback-1.047e265335172
11162026-01-03 05:05waybackpricing_page
https://leonardo.ai/pricing/
https://web.archive.org/web/20260103050523id_/https://leonar…20026229wayback-1.0fdcafd7d35f7
31152026-02-12 05:49waybackpricing_page
https://leonardo.ai/pricing/
https://web.archive.org/web/20260212054904id_/https://leonar…20025131wayback-1.00f82660949a3
31162026-05-05 20:43waybackpricing_page
https://leonardo.ai/pricing/
https://web.archive.org/web/20260505204310id_/https://leonar…20017363wayback-1.0adccf9ab7044
31172026-06-29 17:38waybackpricing_page
https://leonardo.ai/pricing/
https://web.archive.org/web/20260629173811id_/https://leonar…20017483wayback-1.0a8d73a70bb66
11172026-07-05 10:02waybackpricing_page
https://leonardo.ai/pricing/
https://web.archive.org/web/20260705100211id_/https://leonar…20017483wayback-1.0c8fd46139cee
17552026-09-06 08:50liveannouncement
https://leonardo.ai/news/
https://www.leonardo.ai/news2003431live-1.05318a18cc6dcredirected to https://www.leonardo.ai/news