Business AI Market Observatory

Gemini app (formerly Bard)

Google · company page · site · pricing page

Foundation-model providers (primary)Productivityactivetarget: consumer

Self-description (latest meta description): Unlock the best of Google AI with the Google One AI Premium Plan. Get Gemini Advanced, 2 TB storage, and enhanced AI features across Google apps.

Entry (public availability)
2023-03-21 (day)
source
Exit / acquisition
none recorded
Observation window
2024-04-262026-09-06
34 snapshots · 32 pricing-page
Latest positioning (lexicon)
target terms: consumer · enterprise terms 0/1k words · vertical: education (1)

Current plans (latest pricing snapshot)

Snapshot #216 captured 2026-09-06 via live. Raw price language is preserved; the normalized column is filled only when the arithmetic is defensible.

No plan cards were parsed from the latest pricing snapshot (typical for JavaScript-rendered pages, token-only API price lists without tier names, or contact-sales-only vendors). See the data-quality page.

Price history

Normalized monthly USD per plan across pricing snapshots (only plans that could be normalized). Gaps are unobserved quarters, not zero prices.

EventPlanOccurred betweenOldNewConfidence
Plan Addednamed:month-after-trial2024-11-01 → 2024-12-10$0/month 15 GB of storage Help with writing, planning, learninconf 0.50
Plan Addednamed:student-discount2025-02-10 → 2025-03-03$19.99/month $9.99/month for 12 months. See if you’re eligible forconf 0.50
Plan Addednamed:2025-02-10 → 2025-03-03AI Premium plan for $9.99/month for 12 months, a 50% discount on the current price ofconf 0.50
Plan Removednamed:month-after-trial2025-03-03 → 2025-04-11$0/month 15 GB of storage Help with writing, planning, learninconf 0.50
Plan Addednamed:google-ai-ultra2025-04-11 → 2025-05-20$249.99 / month $124.99 / month for 3 months Get startedconf 0.50
Plan Removednamed:student-discount2025-04-11 → 2025-05-20$19.99/month $9.99/month for 12 months. See if you’re eligible forconf 0.50
Plan Removednamed:2025-04-11 → 2025-05-20AI Premium plan for $9.99/month for 12 months, a 50% discount on the current price ofconf 0.50
Plan Addedfree2025-04-11 → 2025-05-20o tackle tasks at work, school or home. $0 / month with a Google Account Get started Gemini app Your personal, proactive and powerfuconf 0.65
Plan Removednamed:google-ai-ultra2025-07-01 → 2025-08-01$249.99 / month $124.99 / month for 3 months Get startedconf 0.50
Plan Removedfree2025-07-01 → 2025-08-01o tackle tasks at work, school or home. $0 / month with a Google Account Get started Gemini app Your personal, proactive and powerfuconf 0.65
Plan Addednamed:google-ai-ultra2025-08-01 → 2025-09-01$249.99 / month $124.99 / month for 3 months Get startedconf 0.50
Plan Addedfree2025-08-01 → 2025-09-01o tackle tasks at work, school or home. $0 / month with a Google Account Get started Gemini app Your personal, proactive and powerfuconf 0.65
Plan Removednamed:google-ai-ultra2025-09-01 → 2025-10-01$249.99 / month $124.99 / month for 3 months Get startedconf 0.50
Plan Addednamed:highest-level-of-access2025-09-01 → 2025-10-01$249.99 / month $124.99 / month for 3 months Get startedconf 0.50
Plan Removednamed:highest-level-of-access2025-11-01 → 2025-12-01$249.99 / month $124.99 / month for 3 months Get startedconf 0.50
Plan Removedfree2025-11-01 → 2025-12-01o tackle tasks at work, school or home. $0 / month with a Google Account Get started Gemini app Your personal, proactive and powerfuconf 0.65
Plan Addednamed:highest-level-of-access2025-12-01 → 2026-01-05$249.99 / month $124.99 / month for 3 months Get startedconf 0.50
Plan Addedfree2025-12-01 → 2026-01-05o tackle tasks at work, school or home. $0 / month with a Google Account Get started Gemini app Your personal, proactive and powerfuconf 0.65
Plan Addednamed:higher-access2026-01-05 → 2026-02-01$19.99 / month $0 for one monthconf 0.50
Plan Removednamed:highest-level-of-access2026-02-01 → 2026-03-01$249.99 / month $124.99 / month for 3 months Get startedconf 0.50
Plan Removednamed:higher-access2026-02-01 → 2026-03-01$19.99 / month $0 for one monthconf 0.50
Plan Removedfree2026-02-01 → 2026-03-01o tackle tasks at work, school or home. $0 / month with a Google Account Get started Gemini app Your personal, proactive and powerfuconf 0.65
Plan Addednamed:highest-level-of-access2026-03-01 → 2026-04-01$249.99 / month $124.99 / month for 3 months Get startedconf 0.50
Plan Addednamed:higher-access2026-03-01 → 2026-04-01$19.99 / month $0 for one monthconf 0.50
Plan Addedfree2026-03-01 → 2026-04-01o tackle tasks at work, school or home. $0 / month with a Google Account Get started Gemini app Your personal, proactive and powerfuconf 0.65
Price Decreasenamed:highest-level-of-access2026-05-01 → 2026-06-03$249.99 / month Get started Everything in Google AI Pro and:$99.99 / month $99.99 / month: 5x higher usage limits vs. AI Pro $conf 0.50
Plan Removednamed:highest-level-of-access2026-08-03 → 2026-09-01$99.99 / month $99.99 / month: 5x higher usage limits vs. AI Pro $conf 0.50
Plan Removednamed:higher-access2026-08-03 → 2026-09-01$19.99 / month Get 4x higher usage access than Free Get startedconf 0.50
Plan Removedfree2026-08-03 → 2026-09-01o tackle tasks at work, school or home. $0 / month with a Google Account Get started Gemini app Your personal, proactive and powerfuconf 0.65

Feature claims over time

Presence of each lexicon feature on the pricing page at each snapshot (1 = pattern matched). Flicker (present → absent → present) usually signals page A/B variants or extraction noise and is flagged in events.

feature2024-042024-052024-062024-072024-082024-092024-102024-112024-122025-012025-022025-032025-042025-052025-052025-062025-072025-082025-092025-102025-112025-122026-012026-022026-032026-042026-052026-062026-072026-082026-092026-09
AI agents
Canvas / artifacts
Coding agent
Credit-based usage
Custom / fine-tuned models
Deep research
Image generation
Image input / vision
Knowledge retrieval (RAG)
Mobile app
Persistent memory
Priority access / faster responses
Projects / shared workspaces
Reasoning models
Third-party integrations
Unlimited usage claims
Video generation
Voice interaction
Web search / browsing
Workflow automation
FeatureChangeBetweenFlicker?ConfidenceEvidence at first detection
Knowledge retrieval (RAG)added2024-05-10 → 2024-06-10conf 0.50sights, identify trends, and summarize key information with Document Upload, Edit and run Python code, and more exclusive capabilities
Priority access / faster responsesadded2024-08-02 → 2024-09-01conf 0.50d Our most capable AI models 1 million token context window Priority access Get access to Google’s next-generation model, 1.5 Pro Far m
Unlimited usage claimsadded2024-11-01 → 2024-12-10conf 0.50ther Google One Premium plan benefits Get 2 TB of storage, unlimited Magic Editor saves in Google Photos, and more. Tackle your
Knowledge retrieval (RAG)removed2024-12-10 → 2025-01-05conf 0.50
Deep researchadded2024-12-10 → 2025-01-05conf 0.50e prompting. Deeply research complex topics in moments With Deep Research, Gemini can automatically browse and analyze hundreds of we
Knowledge retrieval (RAG)added2025-04-11 → 2025-05-20conf 0.50 Prep for exams Make sure you’re ready for your next exam. Upload your documents , from notes to slides, and make them into a study guide or
AI agentsadded2025-04-11 → 2025-05-20conf 0.50earn more Project Mariner With Project Mariner, you can use AI agents to streamline tasks like trip planning, ordering items, and
Image input / visionadded2025-04-11 → 2025-05-20conf 0.50ne tune your ideas. Your study partner Tackle your homework Upload an image or file of what you’re working on, and Gemini will break it
Coding agentadded2025-04-11 → 2025-05-20conf 0.50r newest AI innovations as they become available, including Agent Mode. Google AI Ultra includes everything in Google AI Pro, plus
Persistent memoryadded2025-04-11 → 2025-05-20conf 0.50languages). Learn more 2 TB of Google One storage Keep your memories and files backed up with 2 TB of storage to use across Goog
Custom / fine-tuned modelsadded2025-04-11 → 2025-05-20conf 0.50n help you get to a first draft, work on your arguments and fine tune your ideas. Your study partner Tackle your homework Upload
Web search / browsingadded2025-04-11 → 2025-05-20conf 0.50 Gemini in Chrome (early access) Your personal assistant to browse the web Storage 2 TB of total storage for Photos, Drive, and Gmail
Image generationadded2025-04-11 → 2025-05-20conf 0.50e Close Skip to main content What Gemini Can Do Gemini Live Image Generation Video Generation Deep Research Personalization Canvas Apps
Video generationadded2025-04-11 → 2025-05-20conf 0.50ain content What Gemini Can Do Gemini Live Image Generation Video Generation Deep Research Personalization Canvas Apps Gems Gemini in Ch
Workflow automationadded2025-04-11 → 2025-05-20conf 0.50 develop more impactful content strategies, streamline your workflows, concept new creative formats, and explore new ways to capt
Canvas / artifactsadded2025-04-11 → 2025-05-20conf 0.50e Generation Video Generation Deep Research Personalization Canvas Apps Gems Gemini in Chrome Long Context Subscriptions About
Unlimited usage claimsremoved2025-04-11 → 2025-05-20conf 0.50
Reasoning modelsadded2025-04-11 → 2025-05-20conf 0.50d exclusive access to 2.5 Pro Deep Think (our most advanced reasoning model - coming soon) and Veo 3 (our latest video generation model
Knowledge retrieval (RAG)removed2025-07-01 → 2025-08-01flickerconf 0.50
AI agentsremoved2025-07-01 → 2025-08-01flickerconf 0.50
Image input / visionremoved2025-07-01 → 2025-08-01flickerconf 0.50
Coding agentremoved2025-07-01 → 2025-08-01flickerconf 0.50
Persistent memoryremoved2025-07-01 → 2025-08-01flickerconf 0.50
Custom / fine-tuned modelsremoved2025-07-01 → 2025-08-01flickerconf 0.50
Web search / browsingremoved2025-07-01 → 2025-08-01flickerconf 0.50
Image generationremoved2025-07-01 → 2025-08-01flickerconf 0.50
Video generationremoved2025-07-01 → 2025-08-01flickerconf 0.50
Workflow automationremoved2025-07-01 → 2025-08-01flickerconf 0.50
Priority access / faster responsesremoved2025-07-01 → 2025-08-01flickerconf 0.50
Knowledge retrieval (RAG)added2025-08-01 → 2025-09-01flickerconf 0.50 Prep for exams Make sure you’re ready for your next exam. Upload your documents , from notes to slides, and make them into a study guide or
AI agentsadded2025-08-01 → 2025-09-01flickerconf 0.50earn more Project Mariner With Project Mariner, you can use AI agents to streamline tasks like trip planning, ordering items, and
Image input / visionadded2025-08-01 → 2025-09-01flickerconf 0.50ne tune your ideas. Your study partner Tackle your homework Upload an image or file of what you’re working on, and Gemini will break it
Coding agentadded2025-08-01 → 2025-09-01flickerconf 0.50Jules Higher task limits when using Jules, our asynchronous coding agent for software development NotebookLM Research and writing as
Persistent memoryadded2025-08-01 → 2025-09-01flickerconf 0.50languages). Learn more 2 TB of Google One storage Keep your memories and files backed up with 2 TB of storage to use across Goog
Custom / fine-tuned modelsadded2025-08-01 → 2025-09-01flickerconf 0.50n help you get to a first draft, work on your arguments and fine tune your ideas. Your study partner Tackle your homework Upload
Web search / browsingadded2025-08-01 → 2025-09-01flickerconf 0.50 Gemini in Chrome (early access) Your personal assistant to browse the web Storage 2 TB of total storage for Photos, Drive, and Gmail
Image generationadded2025-08-01 → 2025-09-01flickerconf 0.50in content Free for Students What Gemini Can Do Gemini Live Image Generation Video Generation Deep Research Personalization Canvas Apps
Video generationadded2025-08-01 → 2025-09-01flickerconf 0.50or Students What Gemini Can Do Gemini Live Image Generation Video Generation Deep Research Personalization Canvas Apps Gems Gemini in Ch
Workflow automationadded2025-08-01 → 2025-09-01flickerconf 0.50 develop more impactful content strategies, streamline your workflows, concept new creative formats, and explore new ways to capt
Priority access / faster responsesadded2025-08-01 → 2025-09-01flickerconf 0.50els, like 2.5 Pro Deep Think (coming soon). You’ll also get priority access to try our newest AI innovations as they become available,
Credit-based usageadded2025-09-01 → 2025-10-01conf 0.50agen 4 Deep Research Gemini Live Canvas Gems 100 monthly AI credits Credits used for video generation across Flow and Whisk Flo
Knowledge retrieval (RAG)removed2025-11-01 → 2025-12-01flickerconf 0.50
AI agentsremoved2025-11-01 → 2025-12-01flickerconf 0.50
Image input / visionremoved2025-11-01 → 2025-12-01flickerconf 0.50
Coding agentremoved2025-11-01 → 2025-12-01flickerconf 0.50
Persistent memoryremoved2025-11-01 → 2025-12-01flickerconf 0.50
Custom / fine-tuned modelsremoved2025-11-01 → 2025-12-01flickerconf 0.50
Web search / browsingremoved2025-11-01 → 2025-12-01flickerconf 0.50
Image generationremoved2025-11-01 → 2025-12-01flickerconf 0.50
Video generationremoved2025-11-01 → 2025-12-01flickerconf 0.50
Workflow automationremoved2025-11-01 → 2025-12-01flickerconf 0.50
Projects / shared workspacesremoved2025-11-01 → 2025-12-01flickerconf 0.50
Priority access / faster responsesremoved2025-11-01 → 2025-12-01flickerconf 0.50
Credit-based usageremoved2025-11-01 → 2025-12-01flickerconf 0.50
Knowledge retrieval (RAG)added2025-12-01 → 2026-01-05flickerconf 0.50 Prep for exams Make sure you’re ready for your next exam. Upload your documents , from notes to slides, and make them into a study guide or
AI agentsadded2025-12-01 → 2026-01-05flickerconf 0.50earn more Project Mariner With Project Mariner, you can use AI agents to streamline tasks like trip planning, ordering items, and
Image input / visionadded2025-12-01 → 2026-01-05flickerconf 0.50ne tune your ideas. Your study partner Tackle your homework Upload an image or file of what you’re working on, and Gemini will break it
Coding agentadded2025-12-01 → 2026-01-05flickerconf 0.50s in Search Labs. Jules 9 Higher limits to our asynchronous coding agent for software developers Gemini Code Assist and Gemini CLI H
Persistent memoryadded2025-12-01 → 2026-01-05flickerconf 0.50languages). Learn more 2 TB of Google One storage Keep your memories and files backed up with 2 TB of storage to use across Goog
Custom / fine-tuned modelsadded2025-12-01 → 2026-01-05flickerconf 0.50n help you get to a first draft, work on your arguments and fine tune your ideas. Your study partner Tackle your homework Upload
Web search / browsingadded2025-12-01 → 2026-01-05flickerconf 0.50 Gemini in Chrome (early access) Your personal assistant to browse the web Storage 2 TB of total storage for Photos, Drive, and Gmail
Image generationadded2025-12-01 → 2026-01-05flickerconf 0.50ee for Students What Gemini Can Do Gemini Agent Gemini Live Image Generation Video Generation Deep Research Personalization Canvas Apps
Video generationadded2025-12-01 → 2026-01-05flickerconf 0.50hat Gemini Can Do Gemini Agent Gemini Live Image Generation Video Generation Deep Research Personalization Canvas Apps Gems Gemini in Ch
Workflow automationadded2025-12-01 → 2026-01-05flickerconf 0.50 develop more impactful content strategies, streamline your workflows, concept new creative formats, and explore new ways to capt
Projects / shared workspacesadded2025-12-01 → 2026-01-05flickerconf 0.50nced plan) 24/7 video history, event descriptions, and more Project Mariner (early access) 10 Streamline tasks with an agentic
Priority access / faster responsesadded2025-12-01 → 2026-01-05flickerconf 0.50odels, like 3 Pro Deep Think (coming soon). You’ll also get priority access to try our newest AI innovations as they become available,
Credit-based usageadded2025-12-01 → 2026-01-05flickerconf 0.50diting Deep Research Gemini Live Canvas Gems 100 monthly AI credits 4 Credits used for video generation across Flow and Whisk F
Web search / browsingremoved2026-02-01 → 2026-03-01flickerconf 0.50
Web search / browsingadded2026-03-01 → 2026-04-01flickerconf 0.50 Gemini in Chrome (early access) Your personal assistant to browse the web Storage 200 GB of total storage for Photos, Drive, and Gmai
Credit-based usageremoved2026-04-01 → 2026-05-01flickerconf 0.50
Credit-based usageadded2026-05-01 → 2026-06-03flickerconf 0.50neration and Daily Brief. Google Flow 3 Get 200 Google Flow Credits to use across our AI creative studio to create cinematic sc
Web search / browsingremoved2026-08-03 → 2026-09-01conf 0.50

Model providers named on the page

Only providers/models literally named on this product's own pages are recorded; absence is not evidence of independence.

No provider or model name detected on this product's captured pages.

Positioning over time

Lexicon counts on the pricing page: enterprise-governance terms per 1,000 words and vertical specificity (share of industry terms captured by the single most-mentioned vertical).

Snapshots and provenance

Every observation above descends from one of these immutable captures.

#CapturedMethodSourceArchive / final URLHTTPText charsCollectorSHA-256Notes
342024-04-26 01:21waybackpricing_page
https://one.google.com/about/ai-premium/
https://web.archive.org/web/20240426012116id_/https://one.go…2005748wayback-1.007e57cb01e1c
18862024-05-10 13:16waybackpricing_page
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18882024-06-10 13:36waybackpricing_page
https://one.google.com/about/ai-premium/
https://web.archive.org/web/20240610133606id_/https://one.go…2006040wayback-1.0c3d0f419d3ec
352024-07-10 03:41waybackpricing_page
https://one.google.com/about/ai-premium/
https://web.archive.org/web/20240710034105id_/https://one.go…2006027wayback-1.070d29a162f99
18902024-08-02 21:06waybackpricing_page
https://one.google.com/about/ai-premium/
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18912024-09-01 18:06waybackpricing_page
https://one.google.com/about/ai-premium/
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362024-10-01 16:56waybackpricing_page
https://one.google.com/about/ai-premium/
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18932024-11-01 01:16waybackpricing_page
https://one.google.com/about/ai-premium/
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18952024-12-10 01:45waybackpricing_page
https://one.google.com/about/ai-premium/
https://web.archive.org/web/20241210014521id_/https://one.go…2006480wayback-1.0108932943444
372025-01-05 15:15waybackpricing_page
https://one.google.com/about/ai-premium/
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19002025-02-10 21:20waybackpricing_page
https://one.google.com/about/ai-premium/
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https://one.google.com/about/ai-premium/
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382025-04-11 22:06waybackpricing_page
https://one.google.com/about/ai-premium/
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19062025-05-01 01:40waybackpricing_page
https://one.google.com/about/ai-premium/
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18482025-05-20 19:06waybackpricing_page
https://gemini.google/subscriptions/
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18502025-06-01 07:28waybackpricing_page
https://gemini.google/subscriptions/
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292025-07-01 08:18waybackpricing_page
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18532025-08-01 03:17waybackpricing_page
https://gemini.google/subscriptions/
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18572025-09-01 18:33waybackpricing_page
https://gemini.google/subscriptions/
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302025-10-01 05:20waybackpricing_page
https://gemini.google/subscriptions/
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18602025-11-01 13:52waybackpricing_page
https://gemini.google/subscriptions/
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18632025-12-01 22:37waybackpricing_page
https://gemini.google/subscriptions/
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312026-01-05 15:49waybackpricing_page
https://gemini.google/subscriptions/
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18652026-02-01 05:37waybackpricing_page
https://gemini.google/subscriptions/
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18672026-03-01 12:04waybackpricing_page
https://gemini.google/subscriptions/
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322026-04-01 13:43waybackpricing_page
https://gemini.google/subscriptions/
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18692026-05-01 20:26waybackpricing_page
https://gemini.google/subscriptions/
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18702026-06-03 12:39waybackpricing_page
https://gemini.google/subscriptions/
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332026-07-09 08:51waybackpricing_page
https://gemini.google/subscriptions/
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18732026-08-03 06:30waybackpricing_page
https://gemini.google/subscriptions/
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18752026-09-01 19:27waybackpricing_page
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2172026-09-06 03:54liveproduct_page
https://gemini.google.com
https://gemini.google.com/20034live-1.01d0864ef588eredirected to https://gemini.google.com/
2162026-09-06 03:54livepricing_page
https://gemini.google/subscriptions/
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17022026-09-06 08:50liveannouncement
https://blog.google/technology/ai/try-bard/
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