Apollo.io
Apollo.io · company page · site · pricing page
Sales (primary)Dataactivetarget: smb
Self-description (latest meta description): “Compare Apollo.io pricing plans for sales intelligence, lead generation, and email outreach. Join over 600,000 companies booking more meetings with our platform.”
Exit / acquisition
none recorded
Observation window
2022-01-05 → 2026-09-06
54 snapshots · 52 pricing-page
Latest positioning (lexicon)
target terms: team · enterprise terms 1.15/1k words · vertical: sales (0.625)
Current plans (latest pricing snapshot)
Snapshot #302 captured 2026-09-06 via live. Raw price language is preserved; the normalized column is filled only when the arithmetic is defensible.
No plan cards were parsed from the latest pricing snapshot (typical for JavaScript-rendered pages, token-only API price lists without tier names, or contact-sales-only vendors). See the data-quality page.
Price history
Normalized monthly USD per plan across pricing snapshots (only plans that could be normalized). Gaps are unobserved quarters, not zero prices.
| Event | Plan | Occurred between | Old | New | Confidence |
|---|---|---|---|---|---|
| Custom Tier Removed | starter | 2022-03-03 → 2022-05-26 | Custom | $49 Per user, per month Billed monthly $39 Per user, per month Billed annually 200 Email Cred | conf 0.65 |
| Plan Added | payg | 2022-03-03 → 2022-05-26 | — | custom | conf 0.70 |
| Plan Added | free | 2022-03-03 → 2022-05-26 | — | $0 | conf 0.85 |
| Plan Added | pro | 2022-03-03 → 2022-05-26 | — | $99 Per user, per month Billed monthly $79 Per user, per month Billed annually ⚡ Unlimited Em | conf 0.65 |
| Plan Removed | starter | 2022-07-08 → 2022-08-09 | $49 Per user, per month Billed monthly $39 Per user, per month Billed annually 200 Email Cred | — | conf 0.65 |
| Plan Removed | team | 2022-07-08 → 2022-08-09 | Custom | — | conf 0.70 |
| Plan Removed | free | 2022-07-08 → 2022-08-09 | $0 | — | conf 0.85 |
| Plan Removed | pro | 2022-07-08 → 2022-08-09 | $99 Per user, per month Billed monthly $79 Per user, per month Billed annually ⚡ Unlimited Em | — | conf 0.65 |
| Plan Removed | payg | 2023-06-10 → 2023-07-09 | custom | — | conf 0.70 |
Feature claims over time
Presence of each lexicon feature on the pricing page at each snapshot (1 = pattern matched). Flicker (present → absent → present) usually signals page A/B variants or extraction noise and is flagged in events.
| feature | 2022-01 | 2022-02 | 2022-03 | 2022-05 | 2022-07 | 2022-08 | 2022-09 | 2022-10 | 2022-11 | 2022-12 | 2023-01 | 2023-02 | 2023-03 | 2023-04 | 2023-05 | 2023-06 | 2023-07 | 2023-08 | 2023-10 | 2023-11 | 2023-12 | 2024-01 | 2024-03 | 2024-04 | 2024-05 | 2024-06 | 2024-07 | 2024-08 | 2024-09 | 2024-10 | 2024-11 | 2024-12 | 2025-01 | 2025-03 | 2025-04 | 2025-05 | 2025-07 | 2025-08 | 2025-09 | 2025-10 | 2025-11 | 2025-12 | 2026-01 | 2026-02 | 2026-03 | 2026-04 | 2026-05 | 2026-06 | 2026-07 | 2026-08 | 2026-09 | 2026-09 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AI agents | ||||||||||||||||||||||||||||||||||||||||||||||||||||
| API access | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● |
| Compliance certifications | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ||||||||||||||||||||
| Credit-based usage | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● |
| Dedicated support / SLA | ● | ● | ||||||||||||||||||||||||||||||||||||||||||||||||||
| Knowledge retrieval (RAG) | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | |||
| MCP support | ● | ● | ● | ● | ● | ● | ||||||||||||||||||||||||||||||||||||||||||||||
| Projects / shared workspaces | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | |||||||||||||||||||||||||||||||||||||||||
| Third-party integrations | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● |
| Unlimited usage claims | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● |
| Workflow automation | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● | ● |
| Feature | Change | Between | Flicker? | Confidence | Evidence at first detection |
|---|---|---|---|---|---|
| Knowledge retrieval (RAG) | added | 2022-03-03 → 2022-05-26 | conf 0.50 | e demos, product updates, and best practices webinars. Help Knowledge base Learn how to use Apollo effectively and get help when you | |
| Compliance certifications | added | 2022-03-03 → 2022-05-26 | conf 0.50 | Security Understand our approach to privacy with our ISO, SOC 2, and GDPR compliance. By use case Prospecting & list buildi | |
| Dedicated support / SLA | added | 2022-03-03 → 2022-05-26 | conf 0.50 | ustom Priority Email Support Custom Training and Onboarding Dedicated Account Manager Get Started Get Started Buy Now Buy Now Start 14-day trial | |
| Projects / shared workspaces | added | 2022-07-08 → 2022-08-09 | conf 0.50 | res Compares us to other vendors in the Sales Intelligence space Help Knowledge base Learn how to use Apollo effectively an | |
| Dedicated support / SLA | removed | 2022-07-08 → 2022-08-09 | conf 0.50 | — | |
| Compliance certifications | removed | 2023-06-10 → 2023-07-09 | conf 0.50 | — | |
| Projects / shared workspaces | removed | 2023-06-10 → 2023-07-09 | conf 0.50 | — | |
| Compliance certifications | added | 2025-01-06 → 2025-03-28 | conf 0.50 | es platform on the planet 4.7 /5 based on 8,111 reviews | GDPR Compliant Compare plans The fastest growing businesses use | |
| MCP support | added | 2026-04-01 → 2026-05-13 | conf 0.50 | elerate every deal Platform Apollo Data AI Assistant Apollo MCP Integrations Chrome Extension Workflow Automation What’s Ne |
Model providers named on the page
Only providers/models literally named on this product's own pages are recorded; absence is not evidence of independence.
| Snapshot | Provider | Model named | Evidence (quoted) | Confidence | Review |
|---|---|---|---|---|---|
| 2026-09-06 | Anthropic | Claude | real queries, we've broken down the top workflows users are running in ChatGPT, Claude, and Perplexity. AI and Automation Customer Stories, AI and Automation, Data En | conf 0.75 | unreviewed |
Positioning over time
Lexicon counts on the pricing page: enterprise-governance terms per 1,000 words and vertical specificity (share of industry terms captured by the single most-mentioned vertical).
Snapshots and provenance
Every observation above descends from one of these immutable captures.
| # | Captured | Method | Source | Archive / final URL | HTTP | Text chars | Collector | SHA-256 | Notes |
|---|---|---|---|---|---|---|---|---|---|
| 821 | 2022-01-05 21:49 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20220105214912id_/https://www.ap… | 200 | 6856 | wayback-1.0 | 8b175367c657 | |
| 2826 | 2022-02-03 08:22 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20220203082211id_/https://www.ap… | 200 | 6944 | wayback-1.0 | f570d67c7856 | |
| 2829 | 2022-03-03 13:18 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20220303131835id_/https://www.ap… | 200 | 6944 | wayback-1.0 | 53f1d16a90d0 | |
| 2832 | 2022-05-26 04:48 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20220526044841id_/https://www.ap… | 200 | 17283 | wayback-1.0 | 5ff2639f137e | |
| 823 | 2022-07-08 00:15 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20220708001503id_/https://www.ap… | 200 | 17677 | wayback-1.0 | e7d613b543be | |
| 2835 | 2022-08-09 21:41 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20220809214102id_/https://www.ap… | 200 | 8128 | wayback-1.0 | 677a6672b533 | |
| 2838 | 2022-09-14 18:18 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20220914181852id_/https://www.ap… | 200 | 8128 | wayback-1.0 | 776dd6b44a3b | |
| 826 | 2022-10-18 21:39 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20221018213917id_/https://www.ap… | 200 | 8650 | wayback-1.0 | 3d50ee3b6664 | |
| 2840 | 2022-11-12 23:31 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20221112233140id_/https://www.ap… | 200 | 8650 | wayback-1.0 | 8a39eb8c33fe | |
| 2843 | 2022-12-05 01:57 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20221205015731id_/https://www.ap… | 200 | 8707 | wayback-1.0 | de87e4f096c9 | |
| 828 | 2023-01-23 09:53 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20230123095341id_/https://www.ap… | 200 | 8650 | wayback-1.0 | c109fa0b3076 | |
| 2846 | 2023-02-09 18:14 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20230209181450id_/https://www.ap… | 200 | 8698 | wayback-1.0 | 4b04058d7ea7 | |
| 2848 | 2023-03-12 09:18 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20230312091839id_/https://www.ap… | 200 | 8654 | wayback-1.0 | c0355a0683c6 | |
| 830 | 2023-04-11 15:50 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20230411155040id_/https://www.ap… | 200 | 8654 | wayback-1.0 | 5b3cf98adfe3 | |
| 2851 | 2023-05-14 11:02 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20230514110220id_/https://www.ap… | 200 | 8654 | wayback-1.0 | 02e89532ac5c | |
| 2854 | 2023-06-10 18:52 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20230610185206id_/https://www.ap… | 200 | 8645 | wayback-1.0 | 2918efe53246 | |
| 832 | 2023-07-09 21:58 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20230709215826id_/https://www.ap… | 200 | 5805 | wayback-1.0 | 0404e03538ef | |
| 2857 | 2023-08-14 15:56 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20230814155641id_/https://www.ap… | 200 | 5817 | wayback-1.0 | 96895144fd24 | |
| 833 | 2023-10-08 03:37 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20231008033708id_/https://www.ap… | 200 | 5984 | wayback-1.0 | e82e169870ef | |
| 2860 | 2023-11-27 23:02 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20231127230217id_/https://www.ap… | 200 | 5929 | wayback-1.0 | c06638aa07a4 | |
| 2864 | 2023-12-04 05:32 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20231204053256id_/https://www.ap… | 200 | 5929 | wayback-1.0 | 221c909dcb0a | |
| 834 | 2024-01-06 10:16 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20240106101656id_/https://www.ap… | 200 | 5929 | wayback-1.0 | cad801cbc195 | |
| 2867 | 2024-03-05 21:33 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20240305213354id_/https://www.ap… | 200 | 7991 | wayback-1.0 | 226ad0edcd64 | |
| 837 | 2024-04-02 14:08 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20240402140806id_/https://www.ap… | 200 | 7991 | wayback-1.0 | be9920573631 | |
| 2869 | 2024-05-01 06:48 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20240501064822id_/https://www.ap… | 200 | 7938 | wayback-1.0 | 769f32b0f09a | |
| 2871 | 2024-06-18 08:27 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20240618082726id_/https://www.ap… | 200 | 7938 | wayback-1.0 | 76a46424ad75 | |
| 839 | 2024-07-02 08:34 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20240702083420id_/https://www.ap… | 200 | 7938 | wayback-1.0 | 5a6074db31e7 | |
| 2874 | 2024-08-16 20:02 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20240816200227id_/https://www.ap… | 200 | 7974 | wayback-1.0 | ab502142d6f0 | |
| 2876 | 2024-09-06 09:14 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20240906091450id_/https://www.ap… | 200 | 7974 | wayback-1.0 | 211c63aa3872 | |
| 841 | 2024-10-07 02:11 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20241007021124id_/https://www.ap… | 200 | 7974 | wayback-1.0 | 1dd26b70a7b2 | |
| 2878 | 2024-11-20 19:01 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20241120190145id_/https://www.ap… | 200 | 8121 | wayback-1.0 | be6291b0f45a | |
| 2880 | 2024-12-17 19:40 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20241217194019id_/https://www.ap… | 200 | 8338 | wayback-1.0 | bcd21282b227 | |
| 843 | 2025-01-06 02:06 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20250106020658id_/https://www.ap… | 200 | 8338 | wayback-1.0 | 92a2a9f3681d | |
| 2883 | 2025-03-28 08:49 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20250328084914id_/https://www.ap… | 200 | 11169 | wayback-1.0 | 71cd968b7088 | |
| 844 | 2025-04-08 03:04 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20250408030414id_/https://www.ap… | 200 | 11222 | wayback-1.0 | e2c95c06d9e4 | |
| 2886 | 2025-05-08 14:07 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20250508140750id_/https://www.ap… | 200 | 11235 | wayback-1.0 | 29196d0283b5 | |
| 846 | 2025-07-04 11:28 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20250704112805id_/https://www.ap… | 200 | 11285 | wayback-1.0 | e92bdf104924 | |
| 2889 | 2025-08-04 00:00 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20250804000039id_/https://www.ap… | 200 | 11284 | wayback-1.0 | ba147b2ca3e7 | |
| 2892 | 2025-09-27 09:59 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20250927095900id_/https://www.ap… | 200 | 11501 | wayback-1.0 | 243a475bc447 | |
| 848 | 2025-10-22 14:19 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20251022141959id_/https://www.ap… | 200 | 9248 | wayback-1.0 | fc74f55d9895 | |
| 2895 | 2025-11-16 08:40 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20251116084000id_/https://www.ap… | 200 | 9248 | wayback-1.0 | 917cd6b9876b | |
| 2898 | 2025-12-08 18:14 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20251208181418id_/https://www.ap… | 200 | 9288 | wayback-1.0 | 93feaff59b17 | |
| 849 | 2026-01-06 22:51 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20260106225124id_/https://www.ap… | 200 | 9353 | wayback-1.0 | fe79d749c671 | |
| 2900 | 2026-02-13 17:27 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20260213172733id_/https://www.ap… | 200 | 9006 | wayback-1.0 | 5b7a249d8a8a | |
| 2904 | 2026-03-17 06:58 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20260317065825id_/https://www.ap… | 200 | 9437 | wayback-1.0 | 1e209e1d4753 | |
| 852 | 2026-04-01 00:22 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20260401002226id_/https://www.ap… | 200 | 9437 | wayback-1.0 | fae7bed15920 | |
| 2905 | 2026-05-13 14:22 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20260513142230id_/https://www.ap… | 200 | 9929 | wayback-1.0 | b52ecde9813d | |
| 2908 | 2026-06-03 22:33 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20260603223346id_/https://www.ap… | 200 | 9929 | wayback-1.0 | 65a5fc0535a8 | |
| 854 | 2026-07-11 06:06 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20260711060655id_/https://www.ap… | 200 | 9929 | wayback-1.0 | f130eec5f70c | |
| 2909 | 2026-08-03 06:10 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20260803061037id_/https://www.ap… | 200 | 9929 | wayback-1.0 | 8d12f771f707 | |
| 2912 | 2026-09-03 06:13 | wayback | pricing_page https://www.apollo.io/pricing | https://web.archive.org/web/20260903061344id_/https://www.ap… | 200 | 11011 | wayback-1.0 | 140f08f1247f | |
| 302 | 2026-09-06 03:56 | live | pricing_page https://www.apollo.io/pricing | https://www.apollo.io/pricing | 200 | 11011 | live-1.0 | 7f4fa054090c | |
| 303 | 2026-09-06 03:56 | live | product_page https://www.apollo.io | https://www.apollo.io/ | 200 | 11148 | live-1.0 | 07800b0e7a05 | redirected to https://www.apollo.io/ |
| 1736 | 2026-09-06 08:50 | live | announcement https://www.apollo.io/blog | https://www.apollo.io/magazine | 200 | 8710 | live-1.0 | 7ae83091963e | redirected to https://www.apollo.io/magazine |